Acronyms
Marketing/Promotions
Processes & Ops
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Beekeepers
100
This is the primary metric used to communicate efficacy of AMS spend to clients
What is ROAS (Return on Ad Spend)
100
This is the only type of ad that can feature a coupon.
What is a Product Display Ad?
100
This chargeback is sometimes triggered by smudged, covered, belt-burned, or otherwise unreadable labels.
What is No Carton Content Label?
100
This is the type of support case that you open for help with merging crappy 3P offers into your direct listing.
What is Duplicates? (also will accept "Manage My Catalog>Duplicates" if you're showing off)
100
This NewBee (see what I did there?) hosts an annual high-stakes cupcake Bake-Off where friends and family come from near and far to judge.
Who is Ashley Reese?
200
Term for items that are no longer profitable and have been discontinued by Amazon; also something flushed
What is CRAP (Can't Realize Any Profit)
200
This offering is massively overhyped and emailed to clients approximately 40 times per day before the holiday season, despite the fact that only .003% will run as the client expects.
What are BFCM Lightning Deals?
200
The Amazon Logistics bible that your client is lying about actually reading.
What is the North American Transportation Manual?
200
This is what you do when you've requested Amazon set up an item by the individual unit, and they set it up by the inner, and so you open a ticket in vendor central, and then Amazon responds that your ASIN doesn't exist in catalog, so you send screenshots of the ASIN and actual images of the product, and they delete your catalog and call you to ask you to provide feedback on their support
What is shriek expletives at your computer and start drinking? (any answer is acceptable)
200
While pop culture, Warriors basketball, and shoes all play an important role in this individual's life, hip-hop wins out as it even influenced the naming of a family member.
Who is Lynn Graham?
300
What tool is accessed to gain a delivery time/date for Amazon shipments?
What is CARP (Carrier Appointment Request Portal)
300
This enables consumers to get their products literally with one press, and created a media shitstorm upon launch.
What is the Dash Button? (Not to be confused with virtual dash buttons, which are equally gimicky but less useful, or the Dash Wand, which currently has <3 stars on Amazon)
300
Amazon started with two warehouses: one in Seattle and the other in this state
What is Delaware?
300
This group of patient, gracious, hardworking souls manages everything from case logs to client invoicing for us.
What is Camp 6?
300
This person reached the maximum allowable pet photo postings on Slack, as her account auto-posts dog selfies when triggered by a bark.
Who is Susan Karr?
400
This is the designation in a vendor catalog that implies your products should likely be getting regular purchase orders
What is PR (Planned Replenishment)?
400
These Amazon advertisements appear off Amazon on iOS and Android devices, or Fire tablets if any still exist
What are AAP mobile app banner ads?
400
This is the percentage calculation for fill rate
What is cases recieved divided by cases submitted on a PO?
400
This jack of all trades Beekeeper fields our process improvement questions and also knows how to build a stove using horse manure, sand, molasses, bricks and ashes
Who is Heather Sears?
400
This Assoc Business Manager handles the account that is literally the butt of half our internal jokes
Who is Rachel Moody?
500
This is when 3Ps source from their brick-and-mortar stores to sell on Amazon
What is RA (Retail Arbitrage)?
500
This advanced marketing program is beloved by AMG reps because after submitting a PAWS request, they do nothing but sit back and reap the rewards of the Beekeeper team's execution.
What is ESS (Enterprise Self Service)?
500
This network of warehouses is often the first stop for imported product, and is also used for bulk domestic inventory. Formerly referred to as redistribution centers, product here must go to an FC for processing before shipping to consumers.
What is Inbound Cross Dock (IXD)?
500
This complex, capricious, highly sought-after, mystical calculation determines the path of many a Beekeeper's client call.
What is the Amazon Algorithm?
500
These adored-by-client Portlandiers are uniquely able to calm troubled waters, and have been two of the beautiful souls of the BKM team for 2+ years.
Who are Amber and Chris?
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