REDCAP
WHOLESALER JARGON
COMM STYLES
ATTRIBUTES AND OFF FLAVORS
SELLING PROCESS
100
In what part of REDCAP do you ready your materials
What is the R in REDCAP?
100
Major Association that represents most beer distributors in U.S.
What is the NBWA?
100
What is amiable
What style likes turn key programs with their staff?
100
Isoamyl acetate
What is a primary characteristic of Abbey?
100
Open, Proposal, Close
What are the three steps to the selling process?
200
Set Sales & Merchandising Objectives for the call fall under.
What is R?
200
ABP or ABR
What is the Annual Business Plan or Review?
200
Responsive
What is the horizontal dimension?
200
Ph aging, spice addition.
What is astringency?
200
Features, Benefit, Evidence
What are the 3 parts of the proposal?
300
Trying to envision everything about the account before you walk in.
What is beer ESP?
300
Post Off
What is a reduction in price to retailer during a given period of time?
300
Observable Behaviors
What is how to determine comm styles?
300
oxidation
What off flavor is percieved as cardboard and papery?
300
ABC
What is Always Be Closing?
400
Cold in your car at all times
What are beer samples?
400
PIP
What is a Profit Increase Proposal?
400
Direct and to the Point
What is a Driver?
400
Dimethyl sulfide
What does DMS stand for?
400
Conversion Phrase
What links features to benefits?
500
Price, Position, Distribution, Displays/Features, Quality
What is PPDDQ?
500
ROI
What is Return on Investment?
500
The amount of effort a person uses to to influence the thoughts and actions of another
What is assertiveness?
500
Lactobacillus
What kind of infection forms lactic acid?
500
IBS, Visual Aids, Reestablish relationship/business results, Brief and to the Point
What are principles of an Opening?
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