Brand Blunders
Logically speaking
Marketing Genius
Startup spotlight
100

This Tata car was marketed as the "World's Cheapest," but the "cheap" label became a social stigma that killed sales.

Tata Nano

100

If 5 machines make 5 products in 5 minutes, how long will 1 machine take to make 1 product?

 5 minutes

100

This brand's 2024 "Make Soan Papdi Great Again" campaign humorously addressed the "re-gifting" trauma Indians face during Diwali to revitalize interest in the traditional sweet.

Zepto

100

This Bangalore-born airline, founded by N.R. Narayana Murthy’s son-in-law, was named after the Sanskrit word for "Sky."

Akasa Air

200

Which smartphone brand faced a global crisis when some of its phones started catching fire

Samsung

200

A farmer has 17 sheep. All but nine of them run away. How many sheep are left?

nine

200

This iconic "Namma Bengaluru" brand released a series of "Indiranagar Ka Gunda" ads featuring a raging Rahul Dravid, which became so viral that the phrase is now part of the city's slang.

CRED

200

This "D2C" electronics brand,became so successful that it now controls nearly 30% of the Indian wearable market, despite being initially dismissed as a "Chinese white-labeling" business

Boat

300

To prove their food had "no artificial preservatives," this fast food giant released a global ad campaign featuring a time-lapse of their signature menu item slowly rotting and covered in mold.

Burger King

300

Before Mount Everest was discovered, what was the highest mountain in the world?

Mount Everest. (It was still the highest; we just hadn't found it yet).

300

This legacy Indian footwear brand, long considered "uncool," successfully rebranded in 2024 with the "Surprisingly [Brand]" campaign, featuring fashion influencers to prove their shoes aren't just for school kids.

Bata

400

After rebranding to a single letter in 2023, this social media platform's valuation dropped by over 70%, with major advertisers like Disney and Apple pulling their ads following controversial posts by its new owner.

X(twitter)

400

A man is looking at a photograph. He says, "Brothers and sisters I have none, but that man’s father is my father’s son." Who is in the photograph?

His son

400

Which Bangalore-based company, currently a decacorn, started as a 'hyper-local' delivery service called Bundl?

Swiggy

400

The logo of Zepto has a small case "z" with the purple background.What scientific/mathematical reason is behind this? 

the lowercase "z" represents a Zepto—the shortest unit of time ever measured by humans (10-21 seconds). By using the lowercase "z," the logo mathematically encodes their promise of instantaneous delivery at a microscopic time scale.

500

In 2024, the Karnataka government banned the sale of this popular street food "snack" across Bangalore after lab tests found carcinogenic (cancer-causing) rhodamine-B chemicals in the orange coloring.

 Gobi manchurian

500

What is seen in the middle of March and April that can’t be seen at the beginning or end of either month? 

the letter R
500

This global consulting firm’s name is an acronym, and their current tagline is "High performance. Delivered." However, their previous, more famous tagline was just one word: "Results."

Accenture

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