A subconscious error in thinking that leads to irrational decision making
Cognitive Bias
Our personal identity (how we see ourselves) and our social identity (how we believe others see us)
Inner Values
Which of the following scenarios BEST demonstrates FOMO (Fear of Missing Out)?
Overconfidence bias may lead the majority of Americans to think that they are…
The tendency to put more value on things you already own
Endowment Effect
Our desire for belonging and relatedness with our family members, neighbors, friends, coworkers, and communities
Social Values
After learning about hedonic adaptation, Tamara wants to spend her money more wisely. Which of the following might help her do so?
You are doing research on a new electric car that you are interested in buying. You only visit the car company’s website and an online message board of electric car enthusiasts to do your research. This strategy may lead to …
The tendency to feel anxiety/fear that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website
The Fear of Missing Out
The tangible aspects of life, the external world, our physical health, and well-being
Physical Values
Sebastian began day trading stocks at the beginning of the summer. After a month, he made a profit of $200. Due to his short term success and his belief that he is a highly skilled trader, Sebastian puts his entire savings into the market. This is an example of…
You spend an entire Saturday going to car dealerships in search of a used car. You spend hours looking at cars and even test drive a few, but there are none you like that fit your budget. What is the sunk cost you should ignore when deciding whether or not to buy a car that day?
The use of social media platforms and websites to promote a product or service
Social Media Marketing
Unrelated to how much money we actually have, these values reflect what we think or believe about money
Financial Values
Michael observed he felt the pain of losing a $20 bill more than he felt the joy of finding it on the sidewalk the week before. This is a result of...
A website tells you, "Only one left!" while shopping online. Which loss aversion strategy is this website using?
Costs that have already been incurred and cannot be recovered
Sunk Cost
What are the four life values
Inner, social, physical, financial
Imagine two scenarios:
In scenario 1, you are putting more value on your $500 than the card. In scenario 2, you are putting more value on your card than the $500. This is an example of what?
When using social media, it's important to remember that...
What role does social media play in creating FOMO?
FOMO, or the fear of missing out, is often brought on by social media because you can easily see what other people in your community are doing when you’re not with them. Seeing these posts can make you feel like you’re missing out on an event or experience and cause you to feel worse about what is happening in your own life.