What Do You Value?
Not related to how much money we actually have, this value reflects what we think or believe about money
What is Financial Values?
The desire for quality
Example: Getting your nails done or having a gym membership
What is Physical Values?
What does a social media influencer do?
Someone who has the power to influence the choices people make, especially what they buy
Sense of affiliation by saying, "you're an insider" or saying something is only for "the right people"
Dog Whistle
The desire for belonging and connectedness with our family members, neighbors, friends, coworkers and communites
What is Social Values?
Thinking more about your money
Example: Shopping at Marshalls or TJMaxx instead of a brand name store
What is Financial Values?
Why would someone prefer an average and non-famous person as an influencer over a celebrity?
Because they are more relatable, genuine, realistic, aren't getting paid as much.
Reporting a "hot" trend, that then inspires consumers to follow the trend.
Feedback Loop
The tangible aspects of life, the outside world, our physical health and well-being
What is Physical Values?
Having more confidence in your money transactions
Examples: Having a secure job and being able to get a car
What is Inner Values?
What is the Paradox of Value?
Defining value is not as simple as it seems
Placing physical objects, pictures or statements, side by side to invite comparison.
Juxtaposition
Your personal identity as well as our social identity
What is Inner Values?
Habits and cultural preferences we learn from society
Examples: Volunteering at your local nursing home
What is Social Values?
How do influencers make money?
Being a brand ambassador for different companies/promoting products
Ad revenue
Having people just like you speak on behalf of a product
Plain Folks
Give an example of a Paradox of Value
Loaf or bread vs Brick of gold
Pair of sneakers vs Xbox
When a messenger doesn't address the substantive differences, but attacks a competitor's or opponent's motives or credentials
Poisoning the Well