What Do You Value?
Not related to how much money we actually have, this value reflects what we think or believe about money
What is Financial Values?
The desire for quality
Example: Getting your nails done or having a gym membership
What is Physical Values?
Give an example of a Paradox of Value
Water vs. Diamonds
Sense of affiliation by saying, "you're an insider" or saying something is only for "the right people"
Dog Whistle
Give an example of a MEASURABLE goal
Answers vary
The desire for belonging and connectedness with our family members, neighbors, friends, coworkers and communities
What is Social Values?
Thinking more about your money
Example: Shopping at Marshalls or TJMaxx instead of a brand name store
What is Financial Values?
What is the "Paradox of Value"?
Defining value is not as simple as it seems - it often depends on the context
Reporting a "hot" trend, that then inspires consumers to follow the trend.
Feedback Loop
I will save $300 by the end of December is a _______ Goal
Timebound
The tangible aspects of life, the outside world, our physical health and well-being
What is Physical Values?
Having more confidence in your money transactions
Examples: Having a secure job and being able to get a car
What is Inner Values?
What does a social media influencer do?
Someone who has the power to influence the choices people make, especially what they buy
Placing physical objects, pictures or statements, side by side to invite comparison.
Juxtaposition
You make $300 a week and have a goal to save $50. This is an example of a(n) ____________ goal
Achievable
Your personal identity as well as our social identity
What is Inner Values?
Habits and cultural preferences we learn from society
Examples: Volunteering at your local nursing home
What is Social Values?
Why would someone prefer a non-famous person as an influencer over a celebrity?
Because they are more relatable, genuine, realistic, aren't getting paid as much.
Having people just like you speak on behalf of a product
Plain Folks
How do influencers make money?
Being a brand ambassador for different companies/promoting products
Ad revenue
When a messenger doesn't address the substantive differences, but attacks a competitor's or opponent's motives or credentials
Poisoning the Well
What does "SMART" stand for?
Strategic, Measurable, Achievable, Realistic, Timebound