Product Line
Pen and Paper
Sales Books
Hershey's 101
Being Prepared
100

P-Nutty Cones are packaged with how many to a case?

24

100
Defined as how much money you make off selling an item.
What is unit profit?
100
This monthly guide for dealers is a great tool to include to show product selection.
What is an order card?
100

What percentage of butterfat is in Hershey's Premium Ice Cream?

10% (Vanilla is 12%)

100

This should be completed by all BMs, AMs, and Merchandisers each day.

What is your schedule on CRM?

200

Round pints come packaged with how many to a case?

6

200
This tells you what percent profit you will make.
What is gross profit?
200

Your sales book should contain a library of these statements of successes to help overcome objections.

What are testimonials?

200

What are the name of the 3 levels of Hershey's bulk ice cream?

What are Tally Ho, Premium and Premium Gold?

200

This form is used to finalize the sale.

What is the dealer/sales agreement?

300

What is the volume of a Hershey's Scround?

48 oz. or 1.5 Quarts

300
Dealers will push for the lowest percentage of this that their market can bear.
What is food cost?
300

This site contains valuable information for sales books, sell sheets, plan-o-grams and other marketing material  to help beef up your Hershey's Sales books.

What is the Sales Resource Site or One Drive?

300

HIC is often associated with what other company although there is NO affiliation?

What is the Hershey's Chocolate Company?

300

The tool HIC uses for navigation, planning your day, and keeping track of prospects and customers?

What is Creatio?

400

A chocolate center surrounded by creamy vanilla ice cream and rolled in a cake coating is what product?

Chocolate Eclair 

400

Gross Profit is found using these 2 numbers.

What are Cost and Retail?

400
If at all possible, do not show these during your sales presentation. They will bring up a very difficult objection to overcome.
What are price lists?
400

What was the year Hershey Creamery Company was established?

What is 1894

400

This electronic form helps you to determine whether an account or prospect will be a good volume account.  

What is a Location Business Qualifier Interview?  

500

What level of Kosher are Hershey Ice Cream Products?

Kof-K

500

This electronic form is based on a 100 point system to help ensure a store has a strong road map to the freezer.

What is an Assessment (CPP)?  

500
A tool to help you and the dealer decide what size, style, and model freezer you should install. It also talks about dealer requirements.
What is a volume requirement card?
500
Real Ingredients. Real Ice Cream. Real Smiles.
What is Hershey's tag line/slogan?
500

The three paper or electronic items you should have with you when completing a merch call or visiting an existing account. HINT: 2 reports and 1 form

What is the Long term, short term, and assessment (CPP)?

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