Products
Pen and Paper
Sales Books
Hershey's 101
Being Prepared
100

P-nutty Cones have this many cones per case

What is 24?

100
Defined as how much money you make off selling an item.
What is unit profit?
100
This monthly guide for dealers is a great tool to include to show product selection.
What is an order card?
100

12%

What is the amount of butterfat in Hershey's Premium Ice Cream?

100

This tool is used to help you schedule?

What is CRM/ BPM Online

200

Premium coconut ice cream with chocolate chips and roasted almonds is what flavor

What is coconut chocolate almond?

200
This tells you what percent profit you will make.
What is gross profit?
200
Your sales book should contain a library of these testiments of success to help overcome objections.
What are testimonials?
200

Select, Premium, and Premium Gold.

What are the 3 levels of Hershey's bulk ice cream?

200
This paper is used to finalize the sale.
What is the dealer/sales agreement?
300

This product description is A creamy chocolate center surrounded by creamy vanilla ice cream and rolled in a crunchy cake coating

What is chocolate eclair

300
Dealers will push for the lowest percentage of this that their market can bear.
What is food cost?
300

This online/electronic folder contains price lists, pictures and other information about Hershey's programs to help you on a sales call

What is One Drive?

300

The top selling novelty in the company.

What is the p-nutty cone?

300
The two navigation tools to help you plan and run a productive day.
What are a GPS and Street and Trips?
400

these are what we refer to the school novelty items we sell

What are smart snacks

400
Gross Profit is found using these 2 numbers.
What are Profit and Retail?
400
If at all possible, do not show these during your sales presentation. They will bring up a very difficult objection to overcome.
What are price lists?
400

1894

What was the year Hershey Creamery Company was established?

400
This form has a 100 point system and helps ensure the store has a strong road map to the freezer.
What is a Customer Profit Plan?
500

This flavor is coffee ice cream with dark chocolate spiral and toffee pieces

What is cappuccino crunch

500
If your dessert costs $.69 and the desired food cost is 40%, this is the retail price you should set.
What is $1.73?
500

These items are packaged 80 per case

What is Juice Rush Cups


500

Real Ingredients. Real Ice Cream. Real Smiles.

What is Hershey's tag line/slogan?

500

3 reports you should have with you on a merch call

What is the Long term, short term, and top sellers list?

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