Ad ops Abbreviations
Programmatic
General
Restaurant Slogans
100

What does OTT stand for?

Over the top. Initially named in reference for devices that go "over" the cable box to give users access to TV content.

100

What is the difference between Post View and Post Click Conversions?

  • A post click conversion occurs when a user clicks on a display ad, then proceeds to convert on site. Also known as click-through conversions.
  • When a user is served a display ad and doesn’t click on it but returns to site and converts within a set period (known as a lookback window), then display will be awarded a post view conversion. Also known as view-through conversions.
100

What is the collaboration task for next Monday's meeting? 

Build a Menu with your team

100

Eat Fresh. 

Subway

200

What does MRAID stand for

Mobile Rich Media Ad Interface

200

Mention some types of Targeting

  • Geographic targeting
  • Internet-related targeting
  • Computer system targeting
  • Time and day targeting
  • Contextual/content targeting
  • Key-value and keyword targeting
  • Audience Segmentation
  • Boomerang – Re-Targeting
  • Demographic Targeting
  • Bandwidth Targeting
  • Domain Targeting
  • Behavioral Targeting
200

What are Strategus 3 pillars? 

Respect, Full Engagement, Growth
200

Home of the Whopper.

Burger King

300

What does CPA stand for

Cost-Per-Acquisition

300

List a few DSPs 

  • Facebook Ads Manager
  • Roku
  • The Trade Desk
  • Amazon
  • Amobee
  • Xander
  • Google DSP
300

What is Brendan's Dogs name? 

Leo

300

Eat Mor Chickin

Chick-fil-a

400

What does UTM stand for

Urchin Tracking Module

400

Name a few DMPs 

  • Adobe Audience Manager
  • Oracle BlueKai
  • Clickagy Audience Lab
  • Krux
  • Neustar PlatformOne
  • IgnitionOne
  • Rocket Fuel
  • Core Audience
  • IHS Dataium
  • Acxiom
  • TURN
  • Nielsen
400

What is the name of Jack Sparrow's Ship?

Black Pearl

400

Think outside the bun. 

Taco Bell 

500

What does DMP stand for? 

Data Management Platform

500

What is the CTR for a Strategus Campaign which has delivered 156,250 with 120 clicks?

.07%

500

What two March Madness teams are playing in the Thursday 7:09 ET game? 

Gonzaga and Arkansas

500

Eatin' Good in the neighborhood

Applebee's

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