The BetterRX Way
Our mission focuses specifically on eliminating this operational failure in hospice care.
What are medication delays?
This is our primary strategic quest focused on helping hospices achieve financial targets.
What is the Quest for the Totem of Savings?
This persona can block a deal financially, even if both clinical leadership and nurses strongly support adoption.
Who is Mike?
This launch category is for select prospects and current customers.
What is level 2?
The financial metric hospice executives obsess over that represents cost per patient per day.
What is PPD?
Investing time to find a lower-cost solution before requesting new headcount most reflects this value.
What is scrappy?
This acronym represents the total revenue opportunity in a market.
What is TAM?
This competitor is actively migrating customers to a new platform called E3 Pro.
Who is Dragonfly?
This prioritization category could help make pharmacy success operations more efficient.
What is Tier 2?
This is the core target for BetterRX.
What is 125k ADC?
When two leaders disagree, and the final decision is made based on patient impact rather than hierarchy, this value has prevailed.
What is being people obsessed?
Create stickiness & incremental revenue is the purpose of this growth pillar.
What is API platform?
If BetterRX improves PPD but creates friction at the bedside, this persona’s dissatisfaction will eventually undermine long-term adoption.
Who is Nina?
These are the three categories of readiness that must be completed before launch.
What are product, operational, and market readiness?
This survey impacts STAR ratings and heavily influences hospice referral volume.
What is CAHPS?
This value is the most important value at BetterRX.
What is integrity?
This is the stated purpose of investigating the PACE market in our Strategic Growth Plan.
What is to drive new revenue and capture TAM?
This competitor’s “guaranteed” PPD targets can become a trap because quoted PPD may exclude ancillary fees
Who is Optum/Fuze?
User interviews and concept validation completed is an outcome of this blueprint phase.
What is DISCOVER + INVESTIGATE?
This revenue metric represents the total annualized value of all signed recurring contracts, regardless of whether they are live yet.
What is CARR?
In EOS language, this refers to "end needless suffering due to medication delays" and "medication management".
What is our Core Focus?
This is the net revenue goal for 2026.
$25,200,000
This persona is most vulnerable to PBM competition eroding volume and hospice relationships.
Who is Larry?
These are the two things that must be done at every phase check point in the product blueprint.
What are validate and communicate?
If we increase pricing for new customers but discount heavily for large enterprise deals, this metric may decline even if total revenue grows.
What is Blended Average Daily Patient Revenue?