FOMO Fever
What does FOMO stand for?
Fear of Missing Out
Beyoncé’s fan base is famously called what?
The BeyHive
Beyoncé’s secretive marketing strategy with sudden drops is an example of what?
Surprise or scarcity marketing
What color theme unified the Renaissance Tour visuals and dress code?
Tour visuals and dress code?Silver
True or False: Limiting access to experiences increases desire for them.
increases desire for them.True
Beyoncé’s Renaissance tour announcement caused fans to panic due to the limited availability of tickets.
Verified fan ticket presale (limited access)
True or False: Beyoncé directly interacts with fans on social media to create engagement.
False – her mystique builds allure.
When fans create and share Beyoncé content online, they act as unpaid ________.
Marketers or brand ambassadors
The metallic visuals and disco imagery reference which musical era?
The disco/ballroom era (1970s queer culture)
Beyoncé’s use of no interviews and mystery around releases builds what?
Exclusivity and intrigue
Fans who didn’t get tickets often expressed this emotion online, amplifying FOMO.
Envy or anxiety (social comparison)
This type of “tribal branding” turns fandom into community identity.
Brand tribe or fan community
Which concept describes consumers producing and promoting media for the brand?
Prosumer behavior
The silver aesthetic symbolized more than fashion — what community celebration did it represent?
LGBTQ+ and Black queer joy
Fans traveling across countries to attend a show demonstrate which FOMO-driven behavior?
Experiential consumerism
Which social platform played the biggest role in spreading Renaissance Tour FOMO
TikTok (also acceptable: Instagram)
What collective behavior did fans engage in during the Renaissance tour that made them look unified on social media?
Wearing silver outfits (the “silver dress code”)
What product line has Beyoncé tied to exclusivity and limited releases, driving hype?
Ivy Park (Adidas collaboration)
Beyoncé’s use of uniform aesthetics builds what type of brand consistency?
Visual identity or brand cohesion
The phrase “once-in-a-lifetime experience” connects directly to which marketing concept?
Experience economy
Name one way Beyoncé created post-tour FOMO for fans who couldn’t attend live shows.
Renaissance concert film or silver aesthetic replays
What does it mean when fans say, “You had to be there”?
A cultural signal of exclusivity and shared experience (FOMO trigger)
Beyoncé’s choice to release visuals after the album increased curiosity and anticipation — what marketing emotion is that?
Delayed gratification / controlled suspense
Why is it significant that fans replicated her style across shows and online?
It created participatory marketing and viral unity
What potential risk comes with overusing exclusivity and hype?
Alienating fans or damaging trust (backlash when prices drop)