Who’s the Customer?
This is the fancy phrase for “grouping customers who have something in common.”
What is customer segmentation?
The #1 goal of a problem interview is to find out if the customer actually has a…
What is a real problem?
What you show customers during a solution interview (it doesn’t have to be perfect!).
What is a prototype/mockup sketch?
Market size tells you how many people might do what?
What is use or buy your product?
The main type of customer your product is built for.
Who are primary customers?
True or False: In problem interviews, you should describe your idea in detail.
What is False?
The main question: “Do customers actually want this?” comes from which interview type?
What is the solution interview?
A market that is too small means you might not make enough of this.
What is profit/money?
These customers still use your product but aren’t your main focus
Who are secondary customers?
You should mostly ask this type of question so customers can explain more.
What are open-ended questions?
This question checks if they would use your idea TODAY.
What is “Would you try or buy this?”
Why is market sizing important?
What is to know if the idea is worth building?
These customers love trying new things first — even if they’re a little buggy.
Who are early adopters?
A sign the problem isn’t very important to the customer.
What is they don’t care or don’t feel bothered?
Feedback from solution interviews helps you improve this part of your startup.
What is your solution/product?
A market that has many potential customers AND is growing fast is called this.
What is a high-growth market?
“Meet Sarah, age 17, listens to Spotify, hates ads, loves studying in cafés.”
This detailed profile is called a _______.
What is a customer persona?
Asking “Tell me about the last time this happened” helps you learn about…
What is their real behavior/experiences?
If customers say your idea is cool but wouldn’t use it, what should you do?
What is pivot, redesign, or change the solution?
The total number of all possible customers is called the _______
What is Total Addressable Market (TAM)?