What is media bias?
Bias is showing an opinion about something that is not based on all of the facts.
What does "target audience" mean?
The specific group of people for whom a media message is made.
What does an editor do?
An editor makes changes to a media message so that it's appropriate for a target audience
How many types of bias are there? What are they?
There are 3 types of bias. They are bias by omission, bias by placement, and bias by spin
What does "Sensationalism" mean?
Sensationalism means, using news media messages to entertain people.
Who creates a traditional media message?
Reporters or writers who work for a media company
What is bias by omission?
If important information is omitted or left out of message.
what does "denotation" mean?
Denotation means the basic definition of a word that you'd find in a dictionary.
What question should you ask to overcome bias by spin?
Does this message want me to have a positive or
negative opinion about the topic?
What is bias by placement?
If important information doesn't receive important placement in media messages.
What does "controversy" mean?
a debate, discussion of opposing opinions
What question should you ask to overcome bias by omission?
What points of view are being omitted from this message?
What does bias by spin mean?
Bias spin means giving a positive or negative point of view about a subject to change the opinion of the audience.
what does "connotation" mean?
Connotation means the feelings that we have about a word. These feelings are usually positive or negative.
What question should you ask to overcome bias by placement?
How important is this situation for my daily life or society in general?