Basics of Bias
Characteristics of Bias
Types of Bias
Avoiding Bias
More Types of Bias
100

This occurs when a writer prefers one thing over another.

Bias

100

Leaving out key parts of information.

Omission

100

Cherry-picking facts.

Confirmation

100

Writers should strive for this during the process.

Neutrality

100

Example: “This meditation practice is the best way to live a balanced life,” dismissing other traditions.

Cultural bias (privileging certain norms)

200

Bias can distort or even hide this.

Truth

200

Using “in fact” without proof.

Unsubstantiated

200

Relying too heavily on one source.

Anchoring

200

Facts should be checked against these.

Sources

200

Example: “Young adults don’t care about politics.”

Stereotype bias (broad generalizations about people)

300

Sarcasm or exaggeration are examples of this.

Bias

300

Using words incorrectly in context.

Language

300

Favoritism toward one’s group.

Groupthink

300

Avoid words like “always” and “never,” which are this.

Absolutes

300

Example: “Fans of my hometown team are more loyal than any other fans.”

Groupthink bias (favoritism toward one’s group)

400

Bias makes it hard for readers to do this.

Trust

400

Omission can cause this for a writer.

Loss/Mistrust

400

Broad generalizations about people.

Stereotype

400

Writers should strive for this in communication.

Transparency

400

Example: “Studies prove that this new diet guarantees permanent weight loss,” while ignoring studies that show it does not.

Confirmation bias (cherry-picking facts)

500

Writing should remain accurate and this.

Balanced

500

Readers expect “as a matter of fact” to be followed by this.

The Truth

500

Privileging certain cultural norms.

Cultural

500

Disclosures may be needed when describing this.

Stock

500

Example: “Globalization is always positive for the economy,” based only on one political outlet.

Anchoring bias (relying on one source)

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