Teaching principals
100% rule
Safety
Welcoming everyone with a smile.
Radiating energy
Breath control, propulsion, balance and buoyancy.
3 Pillars of swimming
The salesperson assumes the prospect has already agreed to buy, and uses phrases that imply they’re ready to move forward.
Assumptive Close
An illegally parked frog.
Toad!
Building boats.
Fun and motivation
Exceeding the need.
Go the extra mile
6ft of swimming.
Bright one splash zone skill
“I’m glad Timmy had a great time in Coach Hannah’s class today. How did you like it, Mom? Would you like to get Timmy signed up?”
Soft Close
Where baby cats learn to swim.
The kitty pool!
Sending and scanning.
Control and tempo
We show kids that they can do anything by unlocking their full potential in the water.
Show passion for our mission
Butterfly, backstroke, breaststroke, freestyle.
Individual Medley
Negotiation, which is the doorway you’ll enter to talk through the key points to help you convince the client to make a deal.
Angle Close
Bananas favorite shoe.
Slippers!
Kicks, head position, arms, breathing.
Correction tree
Stepping out of your comfort zone and trying new things.
Reach beyond your grasp
Fins and flutters 2 laps
EDMC windmill arms
Backstroke swim 4 laps
Bold two backstroke progression
“After seeing all we have to offer today Mom, do you think Big Blue will fit your swim goals for Timmy!”
Question Close
Music the planets listen to.
Nep-tunes!
1x 3x 3x as needed
EDMC
Avoid making judgment.
Embrace each others differences
Group song for Baby two
The grand old Duke of York
“What’s holding you back from signing up today?”
Objection Close
The evil chicken laid.
A deviled egg!