“Ad” It Up
This company started with the slogan “The Happiest Place on Earth,” proving marketing can sell an experience not just a product.
What is Disney.
This number, usually between 300–850, shows how responsible you are with borrowing money.
What is a credit score.
Students who turn hobbies like photography, fashion styling, or tutoring into money-making gigs are called this.
What are entrepreneurs (or small business owners).
This collectible “monster” character is sold in blind boxes and has been spun into a viral marketing phenomenon
What is a Labubu.
A logo, slogan, or jingle that makes a product instantly recognizable is part of this.
What is branding.
When Spotify shows you your top artists and songs at the end of the year, it’s an example of personalized marketing campaign. What is this called?
What is Spotify Wrapped.
Driving Uber, reselling sneakers, or doing DoorDash are examples of this modern way to make money.
What is a side hustle (or gig work).
Selling thrifted clothes on apps like Depop or Poshmark is an example of this type of business model.
What is resale (or flipping).
Rihanna built her business empire not just through music but by launching this brand.
What is Fenty Beauty.
Apps like Acorns, Kraken, Robinhood teaches you to do what with your money.
What is investing (or micro-investing), to invest.
This “P” of the marketing mix is about how much you charge for a product.
What is Price.
When you split rent and utilities with roommates, you’re managing these.
What are fixed expenses (or shared expenses).
The phrase “don’t put all your eggs in one basket” is advice for this business strategy.
What is diversification.
This celebrity built a makeup empire with her brand Rare Beauty after already being famous as a singer and actress.
Who is Selena Gomez.
Compared to a regular savings account, this type of account pays you more interest on your money.
What is a high-yield savings account.
If a brand pays to have its logo on campus events or student festivals, that’s called this.
What is sponsorship.
This type of retirement account lets you invest money now and withdraw it tax-free when you’re 59 1/2.
What is a Roth IRA.
GSU have orgs on campus designed to help students practice this skill to “market” yourself or business model. (Launch GSU, WomenLead)
What is presenting or pitching to investors.
Atlanta has become a hotspot for this booming industry, sometimes earning the nickname “Silicon Peach.”
What is tech (or startups/fintech).
Founded in Atlanta, this record label launched artists like Migos, Lil Baby, and City Girls.
What is Quality Control Music (QC).
On apps like Instagram or TikTok, when you keep seeing ads for things you just searched on Google, that’s an example of this advertising strategy.
What is targeted advertising (or retargeting).
The “Rule of 72” is a quick way to figure out how long it takes your money to do this.
What is double (or grow through compounding).
This college here on campus offers many scholarship and resource opportunities for students who want to start their own business.
What is Entrepreneurship and Innovation Institute (Or ENI).
This YouTuber turned beauty influencer built her own cosmetics line called Forvr Mood.
Who is Jackie Aina.
Here on campus, CMII stands for what and what major programs do they offer?
What is Creative Media Industries Institute.
What is Media Entrepreneurship, Game Design & Game Development.