True False
Initials
Name That Format
Kevin Deane Says...
P.R.N.
100
Weekly Writes are due by 3pm Thursday
False. They are due by noon on Thursday. NOON. The hour right after 11am and right before 1PM.
100
TSA
Total Survey Area
100
WHEB
Rock
100
What is a session?
Every time NH1 is opened, a Session is registered
100
Seems that I was busy doing something close to nothing, but different from the day before.
Raspberry Berret
200
If the client thinks your rate is too high, there is no where you can go. Just give up.
False. Be creative with daypart, frequency, added value, etc. and show the client the true value of what you have for them. Set yourself apart from the competition.
200
AQH
Average Quarter Hour
200
WFTN
CHR/Top 40
200
Define Unique Views.
The number of people coming to NH1.com
200
You don't have to be rich to be my girl. You don't have to be cool to rule my world.
Kiss
300
Advertisers do not need to buy the entire Patriots Network to sponsor the broadcast.
True. They can buy the entire network, or whatever station(s) fit their needs.
300
FM
Frequency Modulation
300
WLKZ
Rock
300
What is a Pageview?
A pageview is registered every time someone moves to a different part of the site. A session can be responsible for multiple pageviews.
300
I never meant to cause you any sorrow. I never meant to cause you any pain.
Purple Rain
400
Spec spots are a waste of time.
False. In fact, one of the ads presented last week was used to close a sale.
400
TSL
Time Spent Listening
400
WKXL
Talk
400
What is an Ad Impression?
Every time a single ad loads on a page. There are several ads per page.
400
The sky was all purple there were people running everywhere.
1999
500
You may only sell the station(s) that are in your "home" market.
False. There are 9 stations now in NH. Sell any of them that make sense for your client.
500
AM
Amplitude Modulation
500
WSCY
Country
500
What is Kevin's favorite sports team?
Chicago Cubs
500
Look for the purple banana 'til they throw us in the truck.
Let's Go Crazy
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