Marketing
Name 2 examples of Demographic Segmentation
Age, income, ethnicity, gender
How do you calculate net income / loss on the Income Statement?
Revenue - Expenses = Net/Loss Income
This occurs when the listener focuses their complete attention on the speaker
Active listening
What is a digital wallet?
A method used for secure electronic transfer of funds most often for e-commerce transations
What type of system emphasizes the production & delivery of goods when customers need the product
Just-in-time production
What type of marketing utilizes a celebrity to sell a product / service?
People marketing
Define Time Value of Money
The principle that a dollar received today is worth more than a dollar received in the future
The use of facial expressions and body language to express an idea
Non-verbal communication
Name one of the core functions of Human Resources
Talent Management, Total Compensation/Rewards, Employee Relations, Compliance
Name one of the '5S' categories in total quality management
Sort, Set in order, Shine, Standardize, Sustain (sometimes Safety)
This is typically the most affordable and standard type of data
Secondary data
What is the equation used on the Balance Sheet?
Assets = Liabilities + Owner's Equity
Other than the CEO, name one position title within the 'C-Suite'
CFO, CMO, COO, CIO
Provide three examples of hardware used in organizations
Computers, printers, scanners, phones, cameras, tablets
Define Servicescape and provide an example
The environment in which a customer and service provider interact - it's the atmosphere.
Starbucks, Disney theme parks, spas, restaurants
Who should be at the core of the marketing plan?
Customer / Target market
Name the two primary sources used to fund an organization.
Debt & Equity
Name a core focus when delivering an effective presentation
Eye contact, posture, knowledge of material, audience engagement
What is the key difference between Data and Information?
Data is raw, unprocessed facts & figures
Information is the processed data used in a meaningful way for the user
Describe the difference between Efficiency and Effectiveness
Efficiency relates to producing at the lowest cost
Effectiveness is about creating the greatest value and focus on the customer
What are the 4 'Ps' of marketing
Product, Place, Price, Promotion
What is the process a firm uses to evaluate long-term investment proposals?
Capital Budgeting / Planning
Texting, voice mail, email, face-to-face meetings, and memos are examples of?
Communication channels
There are five characteristics of 'Good Information' - name 3 of them
Accurate, Relevant, Timely, Understandable, Secure
What is vertical Integration?
A process previously performed by another organization that is brought back in-house to be directly managed