Marketing
Monitoring and predicting consumer behavior
What is marketing research
Formal company document used to explain policies and ethical standards
What id a code of ethics / or handbook
This occurs when the listener focuses their complete attention on the speaker.
What is active listening
Visual way to display data from an Excel spreadsheet
What is a chart
Money that a company earns minus their expenses
What is profit
Utilizing a celebrity to sell a companies product
What is people marketing
An employee who reports illegal or ethical violations from their company
What is a whistle-blower
The use of facial expressions and body language to express an idea
What is non-verbal communication
A tool used to list data from A to Z
What is sort
A person who has a financial investment in a company
What is a stockholder
Typically the most affordable and standard type of data
What is secondary data
Practicing collusion with competitors
What is an illegal and unethical business practice
A preconception about members of a particular group
What is bias
Purchasing the rights to an existing business is this type of ownership
What is a Franchise owner
A statement used to showcase your vocation or career goals
What is your Personal Brand
Dividing the market based on where consumers live
What is geographic data
Systematic evaluation of how well the company is meeting its ethics and corporate responsibility goals
What is a social audit
Physical, language, body language, and perceptual
What are communication barriers
An individual that invest in a promising start-up company in hopes of a profitable ROI.
What is an angel investor
An element in the business environment that the company may not have control to manage
What is economic environment or global environment
The 4 'Ps' of marketing
What are Product, Place, Price, Promotion
Universal norms that apply to all people across a broad spectrum of situations
What are universal ethical standards
Texting, voice mail, email, face-to-face meetings, and memos are examples of this
What are communication channels
An organization that entrepreneurs use to start and run their business that is federally funded
What is the Small Business Administration
A collection of attitudes, beliefs, and behaviors that make up the regular atmosphere in a work environment
What is workplace culture