12-28
How long should an email subject line be, between what two numbers
What is 4-7
The core component of compelling communications
OOH delivered what percentage increase in ad awareness or number of full moons in the Lunar calendar
What is 13
The goal is to identify a high-priority "what" that CCO can address or is a homophone for a bread making activity
What is "Need"....and Knead.
Expect the no, or The Carly Simon song that played in the old Heinz Ketchup commercial
What is Anticipation
In totality, an email should be under this many characters or 10 squared
What is 100
The singular goal of prospecting
What is securing the meeting or appointment
OOH delivers how many more times the impact on brand favorability compared to digital media or the number of "Elements"
What is 4x?
(Earth, Water, Air and Fire)
The Three R's
Relationship-how do we know them
Relevance-Do you have something specific or compelling to share
Real Life- Industry conference, Networking events, Drop in's/ or Drops off's
To get ready for, or foresee
What is acknowledge
How many parts to the email or the first odd number after 2
What is the number 3
The goal is to uncover what THEIR motivation is for spending or not the "what" of it, but the_________
What is the why?
This kind of media OTT (Over-the-Top) refers to the delivery of movie, TV and audio content directly over the internet, bypassing traditional cable, broadcast, and satellite providers or if you are in the Chicago Outift, you're considered this...
What is "Connected"
Feature to benefit simply tells the client...
What is "What this means to you" or WIIFM
Every competitor has a feature(s). How we differentiate our benefit is where we win.
If you don't do this you don't get
What is ask
What are those parts of the email?
What are the first sentence, the evidence, the Call to Action
What weekly Wednesday activity is a perfect time to send and/or pitch compelling content
What is the Weekly Call Block
KANTAR is is working with how many out of 100 top brands or the year Chicago hosted a DNC and the Bulls went 72-10
What is 96?
DAILY DOUBLE
HVP stands for this
High Value Prospect
Don't say "but", maybe say, "so because of that" is a more thoughtful way to confront a challenge
What is "address"
Spec Ad Ideas, an Anniversary Month, a new location, or expansion into other states are examples of this acronym
What is a VBR
Barry's Three Word Mantra
Bigger-Wider-Deeper
True or False, CCO commissioned the KANTAR study or a Chicago claim it is Home of The Blues.
False, as is the Home of the Blues is the Mississippi Delta.
Three great places to look on a prospects LI to find common ground
What are University attended, Connections and Prior Companies Worked at
Along with the Questioning Strategy, Establishing the Agenda, Exploring and Addressing, what part of the sales cycle is this in?
What is the CNA