Marketing
This marketing strategy involves designing a message tailored to meet the specific needs of a defined market segment.
What is target marketing?
This financial statement shows a company’s financial position at a specific point in time, including assets, liabilities, and equity.
What is a balance sheet?
This term refers to a business's ability to provide consistent service across different locations and formats.
What is brand consistency?
This type of financing is raised by selling ownership shares in the business to investors.
What is equity financing?
This management process involves planning, organizing, leading, and controlling resources to achieve business goals.
What is management?
In a SWOT analysis, this term refers to external factors that could harm a business’s market position.
What are threats?
This ratio measures a company’s profitability relative to its revenue and is calculated by dividing net income by total sales.
What is profit margin?
In the hospitality industry, managing guest expectations and providing excellent service are part of this overall business goal.
What is customer satisfaction?
The legal structure in which the business itself is considered a separate entity from its owners is called this.
What is a corporation?
The style of leadership where decisions are made without consulting subordinates is called this.
What is autocratic leadership?
A pricing strategy that sets a high initial price for a new product to maximize revenue from early adopters is called this.
What is price skimming?
A common form of short-term financing that businesses use to manage their cash flow involves borrowing money against this.
What is accounts receivable?
This type of tourism involves traveling for the purpose of meetings, incentives, conferences, and exhibitions.
What is MICE tourism?
This term refers to the specific group of customers most likely to buy a company’s product or service.
What is target market?
In project management, this document outlines the specific tasks, timelines, and milestones of a project.
What is a project plan?
This is the practice of maintaining a consistent brand image across all marketing channels
What is integrated marketing communication (IMC)?
This type of risk management strategy involves transferring the financial impact of risks to an insurance company.
What is risk transfer?
In hospitality management, this system ensures that a hotel maintains optimum occupancy and maximizes revenue. Also the same for airplane and stadium tickets
What is yield management?
The process of turning an idea into a profitable product or service, often using creativity and innovation, is called this.
What is commercialization?
This is the continuous process of improving operations and eliminating waste within a business, often associated with lean management.
What is continuous improvement?
The process of making a product available for purchase by dispersing it through a network of resellers or distributors is called this.
What is distribution channel management?
This term refers to the total value of a company’s outstanding shares of stock and is used to assess the company’s market value.
What is market capitalization?
The term for creating an experience that feels personalized to individual customer preferences in the tourism sector is this.
What is customer experience management (CEM)?
Entrepreneurs often use this document to pitch their business ideas to investors, highlighting financial projections, strategies, and market analysis.
What is a business plan?
This method of decision-making involves analyzing alternatives based on their potential outcomes and risks.
What is decision analysis?