Advertising & Marketing
This adjective describes an advertisement that is very effective at making you want to buy something.
persuasive
This is what you should always do with surprising information before you believe it.
verify
This is the term for a person who loves to shop, often too much.
shopaholic
To make something known to the public, like a new product or campaign.
to launch
This type of consumerism considers the environmental and social impact of products.
ethical consumerism or sustainable consumption
This is the term for an advertisement that spreads very quickly and widely online.
a viral advert
This adjective describes a news source that is reliable and can be trusted.
reputable/trustworthy
This is the term for buying something you hadn't planned to, because of a sudden desire.
an impulse buy
To find or encounter something by chance, like a strange news article online.
to come across
This is the legal action you take when you sue a company for deceiving you.
to file a lawsuit
This is the specific group of people a company wants to sell its product to.
target audience
This is the term for a personal, often hidden, reason for supporting or opposing something.
a vested interest
This phrase describes the act of buying expensive items primarily to show off your wealth.
conspicuous consumption
To state that something is true, without necessarily providing proof.
to claim
This is what a company does when it provides money for a study, creating a potential conflict of interest.
to fund
When a famous person is paid to promote a product, they do this to it.
endorse
This is what happens to information when it is distorted or manipulated to support a specific point of view.
to twist the information
These two adjectives both describe a person who is careful with their money and doesn't like to waste it.
frugal and thrifty
To provide financial support for a project, event, or person.
to fund
This is the term for a consumer who is knowledgeable and makes informed choices.
a savvy consumer
This is the clever and imaginative thinking.
think outside of the box
This is the term for the phenomenon where you only see information that confirms your existing beliefs.
an informational bubble
This is the business strategy of designing products to become outdated or break quickly, forcing consumers to replace them.
planned obsolescence
To investigate or examine something more thoroughly to find the underlying truth.
to drill deeper
This is the act of refusing to buy from a company as a form of protest.
to boycott