Blue Apron
What does Blue Apron sell?
FOOD
What are our names?
Katie
Logan
Arisha
Explain the difference between Fixed and Variable Cost Structures
Fixed- Independent of output
Variable- Vary with output
What is the name of this class?
Integrative Marketing Strategies
What is the logo for Blue Apron?
A Blue Apron
What was the slogan we came up with for Blue Apron?
Small Box, Big Benefits
Give 2 examples of Variable costs
Wages, direct materials, labor, credit card fees etc.
When is St. Patty's day?
March 17th
What were the examples we provided for our Blue Apron's fixed and variable costs?
Fixed: Products
Variable: Food we buy
Name the 2 things you should define when branding
1. Tribe
2. Goals
What is the difference between Penetration and Prestige Pricing?
Penetration- Setting an initially low price to appeal immediately to a mass market
Prestige- Setting a higher price so that a customer perceives a higher quality
When did Michele get her knee surgery?
Feb. 13th
Aside from meals, what else does Blue Apron sell?
Wine and Kitchenware
What was our promotional idea for Blue Apron on Pi Day?
FREE pies
Define Skimming Pricing
Set the highest initial price that a customer who really desires the product is willing to pay, then slowly drop over time
Who is the prime minister of Canada?
Justin Trudeau
What year was Blue Apron started?
2012
Name 2 tips that we mentioned for properly branding a Promotional Calendars
Branding
Knowing who you are and why is half the battle.
Define Your Crowd
Goals – Monetary / Being
Brand Asset Strategy
Messaging
Define Price-lining and give an example of a company that uses this pricing Strategy.
Price-lining- Selling a line of similar products at a series of different price points.
Where are we all from?
Logan- Jersey, USA
Katie- Illinois, USA
Arisha- Vancouver, Canada