Basics/FAQs
How many miles does BlueCruise cover? What percentage of controlled access highways fall into the Blue Zones?
130,000 miles; 97%
Where can a customer buy a BlueCruise subscription after their 90 day trial expires?
In the FordPass app under the connected services tile.
What percentage of the industries 2023 MY vehicles are equipped with an ADA (Advanced Driver Assistance) system?
ADA systems are now available on more than 50% of 2023 model-year vehicles.
What are the key components of BlueCruise?
Driver Facing Camera, 360-degree Perception, Connected Maps
What is the subscription offering for BlueCruise at time of purchase?
At vehicle purchase: $2,100 for 3 years or $700 for 1 year.
What are two good questions to ask customers when trying to sell BlueCruise?
- How often do you drive on the highway?
- Do you use adaptive cruise control?
What does version 1.3 have that 1.0 and 1.2 don't have?
Helps you stay engaged longer in hands-free mode by improving performance, with greater ability to navigate narrow lanes and curves.
Why should customers buy the BlueCruise subscription upfront?
To get a 15% discount and integrate it into monthly payments.
Who follows Ford in the competitor ranking?
Cadillac Super Cruise and Mercedes-Benz Driver Assistance follow. Tesla's Autopilot remains in the middle of the pack.
Can BlueCruise subscription be transferred to another vehicle?
No, the subscription is tied to the VIN. The remaining value of the subscription should be considered in the sale/trade-in value.
How is the incentive claimed on a vehicle ordered with BlueCruise?
The incentive will be claimed in Smart Vincent.
What are some potential customer objections?
- Cost Concerns: Assure customers that BlueCruise is a valuable investment for safety and convenience, ask questions like how far they drive for work, etc.
- Learning Curve: Explain that BlueCruise is designed with user-friendliness in mind, and we offer training sessions.
- Limited Availability: Highlight the extensive Blue Zones coverage across North America, ask what highways they often travel and pull up the map.
- Reliability: Share BlueCruise’s proven track record and Consumer Reports ranking.
How can a dealer add on BlueCruise to a vehicle that was not ordered with it at the time of sale?
Dealers can add BlueCruise at the time of sale to an eligible vehicle sales contract and by registering the vehicle through the BlueCruise Dealer Sales Program on cni.dealerconnection.com.
What units are eligible in the incentive program?
Includes dealer stock units, retail orders, and point-of-sale adds.
- 23.5MY: Mustang Mach-E J#2 (3-year option available at vehicle order).
- 24MY: F-150, Lightning, Mustang Mach-E, Expedition (3-year option available at vehicle order).
- 25MY: Explorer (1-year option available at vehicle order).
What are the strengths of BlueCruise with keeping the driver engaged compared to its competitors?
- Uses a camera-based driver monitoring system to track head and eye movements; if the driver looks away for 5 seconds, it gives a visual warning and an audible chime.
- GM uses similar DMS but disengages LCA immediately if the driver turns the steering wheel.
- Lucid and Nissan have DMS but allow the system to be used even if monitoring is turned off.
- BMW and Mercedes ranked at the top when it comes to allowing driver to give their own steering inputs.
What percentage of a trip from Kansas City to Saint Louis is in a Hands-free Blue Zone? (Closest to percent wins wager)
94%