Under the sea
This is the sea creature the back end of our platform is named after
What is Kracken?
Name all the founders
Mike, Grant, Liza, Matt
This customer has over 200 users in the platform
What is F5?
Name the ICPs we sell to
Who are (CMO), VP/Head of Brand Marketing, VP Marketing, Product Marketing Manager, PR/Corporate Comms Manager, Content Marketing Manager, Research & Insights Manager, Marketing Operations Manager
This competitor uses surveys
Who is Qualtrics?
This nautical item is sometimes used to describe the pyramid of factors/subfactors, etc.
What is a sail?
Name two cities where the founders live
What are San Francisco and Seattle?
Name our largest customer
What is Microsoft?
This is a place we don't want to end up when talking to a certain persona.
What is research jail?
This is a social listening platform
Who is Brandwatch?
Name the five factors in our platform
What is Familiar, Unique, Consistent, Relevent, Revered?
This person spent time at Ogilvy
Who is Liza?
This customer was able to use BlueOcean to get 4X budget on digital advertising spend
What is Juniper Networks?
This role faces this challenge: Understanding the impact of positioning as it relates to your competitors and audiences
Who are Product Marketers?
What does Crayon do?
What is a competitive intelligence platform?
Name the subfactors under the Consistent factor
What is Clear, Reinforcing, Stable?
Brand Navigator officially launched in this month/year
What is April 2021?
This was BlueOcean's first customer
Who is Panda Express?
This ICP cares about these factors in Brand Nav
Unique (Messaging)
Relevant > Influential (search prominence)
Revered > Inspiring (News Sentiment)
Who are PR/Corporate Communications?
We lose the most deals to this competitor
What is doing nothing?
Name 10 sources we collect data from
Neilson, Kantar, G2, Yelp, Amazon, Facebook, Twitter, Glassdoor, SEM Rush, Google
BlueOcean ai was born out of this company
What is BLACKBELT?
The number of paying customers BlueOcean has and the number of brands currently in Brand Navigator
As of 4/13 - What are 48 paying customers. 610 in the UI/platform, but over 6,000 are being tracked in kraken
Name the OKRs for a CMO
What are Revenue, MQLs, Pipeline, Segmentation & Messaging Effectiveness, Voice of the Customer, Campaign Effectiveness?
We partner with this online media monitoring tool and also compete with them.
What is Meltwater?