Management Summary
Scope
Profile of DMA
Outside forces - PESTEL
Outside forces - SWOT-SOTWOT
100
Online IT and marketing departments on the B2B market.
Who is the customer target group of DMA ?
100
Most essential concepts regarding the business management and development of DMA.
What is the main purpose of the business plan to cover ?
100
Consultancy, marketing and software development skills and experience.
What is the core competency of DMA ?
100
- PESTEL, SWOT/SOTWOT and Porters Five Forces.
What three models are part of the outside forces ?
100
- Digital media analysis, developing and launching Anatech, innovative solutions, explorative market trends for competition- and business intelligence purposes, and a varied product portfolio. - DMA new player on the market, more market shares - get financially stable. Anatech is a new piece of software, have to be tested extensively.
What are the strengths of DMA ? What are the weaknesses of DMA ?
200
Minor sized company with 17 employees.
What size of a company is DMA and how many employees does it have ?
200
- Micro, meso and macro organisational levels, - Operational, tactical and strategic levels.
What organizational levels are investigated in the business plan ?
200
B2B market in the global BI & Analytics industry.
What industry is DMA operating in on what market ?
200
- Determine key factors considered influential to DMA. - Political, Environmental, Social, Environmental and Legislation. - The Danish political environment is stable for industry growth - 4th in the World and top location in Europe. - Funding and financial incentives for research and development for ICT and start-ups, allowing more free-trade. - Youtube, Facebook and Twitter in China.
- What is the purpose of applying PESTEL ? - What are the entities in PESTEL ? - How is the political environment for industry growth considered ? - What do the Danish government facilitate for business growth ? - In which countries have governments blocking certain important data sources for Analytics ?
200
- Strong reputation on the national market, later global perspective. - Online market campaigns for Anatech - question (portfolio analysis) - Training seminars - customer satisfaction and surveys. - Expansion to the new Asian market.
What are the considered opportunities for DMA ?
300
On the global digital market.
What sector is DMA operating in ?
300
- Internal resources, economic, sustainability and profitability, informed and realistic view on external markets.
What is the purpose to have a balanced view on in the business plan of DMA ?
300
Consultancy and software development.
What is a part of DMAs business portfolio ?
300
- From 2.4 pct. till 3 pct. - Positive, quite moderate, 1.7 GDP growth in 2017 approx. - Decrease in global consumer spending. - 8,4 pct. growth until 2020. - From 23,5 pct. to 22 pct.
- How is the global growth rate estimated to be in 2020 ? - How is Denmarks economic prospects ? - How are the prospects of global consumer spending prospected from 2016-2020 ? - How is the CAGR rate prospected for the BI & Analytics industry ? - How much was the reduction in the tax rate in Denmark in 2016 ?
300
- Lack of retainment of highly competent staff. - Imitation or disruption of Anatech. - "Too slow" growth-rate and speed, hold back investors and shareholders - proof of concept.
What are the threats for DMA ?
400
Strategic planning.
What will the focus of the business plan of DMA mainly be ?
400
Deeper academic explanations of business concepts separately.
What is outside the scope of the business plan of DMA ?
400
Consultancy services and Anatech product development.
What are the services and products DMA provides to it's customers ?
400
- Increasing use of internet, mobile devices and social media platforms. - Data abuse, might lead to restrictions and regulatory organizations. - The Danish workforce is considered rather effective, and among the most productive and qualified in Europe - offers access to skillful human capital, within R&D, Innovation and IT, business operating within the BI & Analytics industry.
- What social tendency has shifting businesses' organizational culture from traditional processes and tools towards data-driven business intelligence in the last 10 years ? - What might be a danger of the increasing use of internet, mobile devices and media platforms the last 10 years ? - What is characteristic about the Danish workforce in general, and what benefits are considered relevant acc. to that ?
400
- Continually providing competent consulting. - Solid business development, business intelligence, new player on the market. - Staff retainment. - Anatech, tested extensively. Solidify and expand the market position of DMA.
- What is characteristic acc. S-O for DMA ? - What is characteristic acc. W-O for DMA ? - What is characteristic acc. S-T for DMA ? - What is characteristic acc. W-T for DMA ?
500
Regarding gaining sustainability, competitive advantage and profitability on the global market.
What will the strategic planning in the business plan of DMA focus on ?
500
- Software support, together with marketing and sales activities. - Clear command lines, and allocation and specialisation in specific functions. - Seven, senior management, IT-management, R&D, Sales and marketing, Finance manager, Law department and facility management.
- What is the Anatech software constituted by ? - What is characteristic for the function based organisation structure in DMA ? - How many and what are the names of the departments in DMA ?
500
- High penetration of broadband connections, cloud computing, massive structured and unstructured data storage solutions, sensory data and prescriptive and predictive analytics together with Big data. - Decresing costs of acquiring, storing and managing data. - Lack of technology to support all data formats, complex logic in current implementation and data integration, validity of certain types of Analytics, for instance derived from social media - relatively new methods and not yet adequately tested. - Recent regulatory dialogue about data protection law. - Global initiatives for the protection of intellectual property. - The Danish employment law allow for a rather flexible labour regarding hiring and firing, making it easier for businesses to adjust the size of their workforce without incurring costs. - Employees being a part of a trade union. - Green servers usage and ecological use of energy.
- What factors are mainly affecting the BI and Analytics industry ? - What trends will assumably have an impact for more opportunities for more companies to use Analytics ? - What are some threats for more companies to apply Analytics ? - What legislation might lead to tighter restrictions on data privacy and security enforced by EU, which might be resulting in a restricted amount of data for analytics ? - What initiatives have resulted in regulations for protecting copyright for Denmark also ? - What does the Danish employment law allow for and what might be it's consequences ? - What is increasing the labour costs for companies ? - What environmental factors might affect DMA ?
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