Digital Marketing
It is what you enter into the address bar on the browser to locate a document.
URL?
Product, Price, Promotion, and Place
4 P's of marketing?
A person who buys or uses goods or services with whom a company should develop a relationship.
customer?
The rules and principles that community members must adhere to when communicating on a brand platform.
Community Guidelines?
A web tool that creates a shorter version of a full URL.
URL Shortener?
digital marketing concept that enables the exchange of attention for value
attention economy?
social media web
web 2.0?
In social media, it labels what the content is about.
tag?
A person or organization with an interest in how a resource is managed
Stakeholder?
Saving the web address of a web page so that you can easily refer back to it.
Bookmarking?
20% of the customers, generate 80% of the profits.
pareto principle / the 80/20 rule?
In the online sense, a type of website model where individual members become part of a broader virtual community.
Social Network?
A strategy for managing a company's relationships with clients and potential clients.
Customer Relationship Management (CRM)?
A potential customer is often called ____.
prospect?
Taking a job traditionally performed by a professional and distributing it to an undefined, generally large, group of people in the form of an open call.
crowdsourcing?
The process of improving website rankings in search engines.
Search Engine Optimization (SEO)?
Placing the customer at the center of an organization's business planning and execution.
Customer-Centric?
The profitability of a customer over their entire relationship with the business.
Customer Lifetime Value (CLV)?
Allowing and encouraging customers to drive the direction of a business.
Customer-Driven?
A type of website that allows users to post entries on different topics and often allows readers to comment on these posts.
blog?
The process of analyzing data to discover unknown patterns or connections
Data Mining?
A marketing objective that is specific, measurable, attainable, relevant and time
bound.
SMART?
A service that allows you to centralize management of your social media properties.
Social Media Dashboard?
A website where users can engage in discussions by commenting on threads or previous posts made.
forum?
The process of analyzing data to discover unknown patterns or connections
Data Mining?