This is the set of all organizations that assist in moving a good or service along its path from producer to consumer.
What is a channel of distribution?
100
These intermediaries are independently owned firms that take title to the goods they handle.
What are merchant wholesalers?
100
In this distribution system, one firm owns all the organizations in the channel of distribution.
What is a corporate distribution system?
100
This one aspect differentiates advertising from propaganda.
What is identification of the sender?
100
In the selling process, this is the act of researching potential buyers and choosing those most likely to buy.
What is prospecting?
200
This first type of intermediary sells to other businesses, while the latter sells to the ultimate consumer.
What are wholesalers and retailers?
200
These merchant wholesalers furnish retailers shelves with goods they sell on consignment.
What are rack jobbers?
200
In this distribution system, retailers sign a contract agreeing to cooperate with a manager; examples include franchise systems, wholesaler sponsored chains, and retail cooperatives.
What is a contractual distribution system?
200
Despite the growth of alternative promotional tools, this medium is still dominant for advertising.
What is television?
200
This is the management function that evaluates public attitudes, changes of policies and procedures in response to the public's needs.
What is public relations?
300
These are the two things that intermediaries add.
What are efficiency and value?
300
In this type of non-store retailing, a team of salespeople work as independent contractors, earning commissions on their own sales and the sales of those who recruited them.
What is multilevel marketing?
300
In this system, producers manage all the marketing functions at the retail level, such as display, inventory control, pricing and promotion; all the retailer has to do is ring up the sale.
What is an administered distribution system?
300
In this method of advertising, advertisers pay to put their proucts into TV shows, movies or video games.
What is product placement?
300
This promotional tool includes free samples, newspaper coupons, and prizes in cereal boxes.
What is a sales promotion?
400
Though intermediaries add value to a product, the additional distribution cost never exceeds the manufacturing cost.
What is false?
400
These intermediaries bring buyers and sellers together to negotiate an exchange, but do not own the products they distribute.
What are agents and brokers?
400
This is the planning, implementing, and controlling of the physical flow of materials, final goods and related information from points of origin to points of consumption.
What is logistics?
400
In this type of advertising, marketers try to engage consumers in a dialogue.
What is interactive promotion?
400
Paying Youtubers to make a positive review video about a product is an example of this promotional tool.
What is viral marketing?
500
These are the six types of utility added by intermediaries.
What are form utility, place utility, time utility, possession utility, information utility, and service utility?
500
This type of retail distributer sells a huge variety of one type of product in order to dominate that category of goods.
What is a category killer?
500
The largest percentage of goods in the U.S. (by volume) is shipped by this method.
What is train (or rail)?
500
This strategy combines all of the promotional tools into one comprehensive, unified promotional strategy.
What is integrated marketing communication?
500
This strategy directs heavy advertising and promotion towards consumers, in order to get them to ask for the products.