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100
organization seeks to make money from the marketing of products and services
What is a For Profit company?
100
10. A promise that a product has a certain quality or will provide satisfaction
What is Guarantee
100
17. The buying, selling, and exchanging of products, services, and information via computer networks, primarily the internet
What is E - Commerce
100
Account for almost 80% of the GDP in Canada
What are Services
100
indicated the higher the price of the product the more the producer will supply
What is the law of Supply
200
he most basic needs that are vital to survival, such as the need for water, air, food and sleep
What are Physiological Needs?
200
11. A market in which most of the potential customers who need, need want and can afford a product have bought it
What is a saturated market
200
Electronic Retailing is an example of
What is Business to Consumer Application
200
decline stage of the Product Life Cycle is when sales
What is decrease
200
Enhances a product by making it available at a convenient time
What is Information utility
300
4.A true advantage that is sustainable for a long period of time
What is a Competitive Advantage?
300
12. When a customer makes repeat purchases of a product
What is Brand Loyalty
300
Sell Side Marketplace is an example
What is B2B
300
Religious Beliefs Musical Tastes Lifestyle, Attitudes towards Health Personality Traits, Other Psychological Factors
What are examples of Consumer Profile Psychographics
400
7.Additional consumer value created by allowing easy transferring of products ownership
What is Possession Utility?
400
14. The final link in the indirect chain
What are retailer?
400
Google Intelligent agent Search Engine
What are E-commerce software agents
400
setting the initial high price of a product low in order to attract customers
What is Penetration Pricing
400
Increased Selection Alternative Choice, Better Prices Creased Productivity, Product Improvements Technological Advancements
What are benefits of competition
500
9. A written document stating the quality of the product promising the correct specific problems
What is a Warranty
500
15. A promotional technique where location increases impulse purchases
What are Point of Sale (POS)
500
SWOT analysis means the marketing plan should have examined
What are Strengths, Weaknesses, Opportunities, Threats
500
This colour means a product is expensive or of high quality
What is Silver
500
Maturity Growth Decline Introduction Decision Point
What is the product life cycle
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