Definitions
I am a part of the marketing mix and I relate to the good itself, packaging, unique features, branding etc.
Product
Name one famous slogan from a Canadian company.
Various answers accepted. E.g. Sleep Country, Swiss Chalet, Harvey's etc.
Not a brand but a specific vehicle sold by the company that is one of the best selling passenger sedans of all time with over 40 million of these vehicles being sold in the U.S. since it's introduction in Japan in 1966.
Toyota Corolla
This phase is characterized by peak sales, the lowest cost per customer, highest profits.
Maturity
This company provides a service for consumers to get picked up by a driver using an app to get from point A to point B. Hint: Not a taxi service but similar
What is Uber
Someone who buys a product but they are not necessarily the end-user.
Customer
The name given by the maker of a product or range of products.
Brand name
A brand that sells resealable bags that can be used to store and freeze food, organize items, etc. They are a name brand that falls at the end of the alphabet. The product is a resealable bag.
Ziploc bags
This phase is characterized by low sales, high cost per customer and financial losses.
Introduction
This company makes breakfast cereal products such as Rice Krispies, Special K, Froot Loops, Vector, Corn Flakes, Frosted Flakes, Mini Wheats, etc.
What is Kellogg's
An item that adds pleasure or comfort to life but is not necessary for survival.
Wants
A symbol made up of text and images that identifies a business
Logo
This product is sponge like and is known for its ability to remove scuffs from walls, stains, etc. The brand itself is known for their brand mascot who is a bald man in a white t-shirt.
Mr. Clean Magic Eraser
This phase is characterized by increasing sales, increasing profits, more competitors, and cost per customer begins to lower.
Growth
This is a Canadian telecommunications company that uses a dog as their brand mascot.
What is Fido
Groups of consumers that share common characteristics and buying habits.
Cohorts
An unbranded product such as apples or wheat.
Commodities
This food and snack brand is known for chips, dips, etc. This specific product is a chip that makes it easier to grab dip when eating dips, salsa, etc.
Tostitos SCOOPS!
This phase is characterized by the end of life for most products where sales decline, profits fall, and a customer-base that contracts.
Decline
This is an American multinational retail corporation that operates discount department stores/grocery stores in the United States and 23 other countries. Their brand slogan is "Save Money. Live better."
What is Walmart
Dividing consumers into groups based on factors such as demographics, geographics, psychographics and behaviour.
Market Segments/Market Segmentation
An icon or graphic-based logo. Sometimes called the brand mark or logo symbol. In other words, this is a specific type of logo.
Pictorial Marks.
This family of cleaning products launched partially to their success on Shark Tank. They are known for their various cleaning family members and the brand sells this product at many retailers and online. The technology used in this product allows it to be soft under warm water and hard under cool water so that it is adaptable for cleaning dishes.
Scrub Daddy
This phase can come only if a brand finds a way to "reinvent" a product so that it can be sold for a longer period of time prior to decline.
Extension or life cycle extension
This American company is a multinational technology conglomerate that is known for its influence on the internet. They are headquartered in California and are known more often by one of they subsidiaries than the name of the parent company that owns them. This parent company also owns Waze, YouTube, etc.
What is Alphabet Inc.