What is midnight on November 20th, 2019?
Ethical conduct in market research includes...
What is open discussion, confidentiality, honest reporting and avoiding conflicts of interest?
What are qualitative and quantitative?
A good rule of thumb to follow for telephone interviews is that they be less than this number of minutes in length.
What is 10?
The methods of primary marketing research conducted for this assignment that are encouraged include.
What are interviews and surveys?
Participants have an obligation to answer research in this manner.
What is truthfully?
Two advantages of using surveys include:
Speed, low cost, efficiency
The percentage that this assignment is assigned over both semesters (September 2019 to April 2020).
What is 25%?
Clients paying market researchers to conduct research have the obligations of:
A reason why using surveys leads to errors or inaccuracies includes...
What is respondent error, deliberate falsification, response bias and administrative error.
An advantage to interviewing face to face includes...
What is increased participation, ability to show prototype, opportunity to probe, opportunity to reassure and offer feedback.
The number of people from your target market that will need to be interviewed for this assignment.
What is 30 for a 3-person team and 40 for a 4-person team?
(True or false) It is at the discretion of market researchers to report any errors and limitations occurring during the course of the study.
What is false?
Survey respondents are more likely to skip this type of question.
What is an open-ended question?
A disadvantage to face to face interviews includes...
What is costly, time-consuming, not anonymous, might tell the interviewer what he/she wants to hear.
The number of words that students should aim for for this assignment.
What is 5,000 words?
These means should be used by market researchers to ensure that data collected by respondents is secure.
What is locking data up (computers, servers), backing up files with strong passwords and two factor authentication, etc.?