Assignment 4
Marketing Research Ethics
Survey Design
Interviewing in Person
100
The date and time Assignment 4 - Market Report is due.

What is midnight on November 20th, 2019?

100

Ethical conduct in market research includes...

What is open discussion, confidentiality, honest reporting and avoiding conflicts of interest?

100
Two types of responses that you can receive from surveys are _____ and _____.

What are qualitative and quantitative?

100

A good rule of thumb to follow for telephone interviews is that they be less than this number of minutes in length. 

What is 10?

200

The methods of primary marketing research conducted for this assignment that are encouraged include.

What are interviews and surveys?

200

Participants have an obligation to answer research in this manner.

What is truthfully?

200

Two advantages of using surveys include:

Speed, low cost, efficiency

200
In face to face interviews, if a respondent's answers are too brief or unclear, this method can be used. (Unlike in surveys.)
What is probing for more information?
300

The percentage that this assignment is assigned over both semesters (September 2019 to April 2020).

What is 25%?

300

Clients paying market researchers to conduct research have the obligations of:

What is open discussion, paying for work completed, not to expect selling disguised as research and not to ask for pseudo research?
300

A reason why using surveys leads to errors or inaccuracies includes...

What is respondent error, deliberate falsification, response bias and administrative error.

300

An advantage to interviewing face to face includes...

What is increased participation, ability to show prototype, opportunity to probe, opportunity to reassure and offer feedback.

400

The number of people from your target market that will need to be interviewed for this assignment.

What is 30 for a 3-person team and 40 for a 4-person team?

400

(True or false) It is at the discretion of market researchers to report any errors and limitations occurring during the course of the study.

What is false?

400

Survey respondents are more likely to skip this type of question.

What is an open-ended question?

400

A disadvantage to face to face interviews includes...

What is costly, time-consuming, not anonymous, might tell the interviewer what he/she wants to hear.

500

The number of words that students should aim for for this assignment.

What is 5,000 words?

500

These means should be used by market researchers to ensure that data collected by respondents is secure.

What is locking data up (computers, servers), backing up files with strong passwords and two factor authentication, etc.?

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