Dynamic Dana
Dana's cat's full name
Beverly Crusher
A misspelling could mean you'll need a forklift! But careful, this set still needs to be balanced
A color palette
a cooler on wheels
What an art director does when there's no art to direct
lead and inspire other creatives to achieve success
The number one success metric performance marketers use to judge efficiency for driving sales
Cost Per Acquisition (CPA)
The title you'll find on Dana's business card
Creative Director
Don't let the name fool you - this set of lines makes our packaging come to life!
Dieline
"Oh yeah, everyone in Sweden has been a _______ at some point"
model
An art director does a lot of things that an art designer does, but what is the main difference between the two?
Art directors work more with people than programs
The platform our website is built on
Shopify
Dana's alma mater
NYC School of Visual Arts
Get rid of that pimple! Make a meme! This tool is always open for business.
Photoshop
Swedish pie? Swedish cookies? What was the name Nick originally wanted to go with for the flavor we now know as Swedish Lemon Bar?
Swedish Cheesecake
The main role of an art director
To be the bridge between the execs/creative directors and the creative team
A classic (and vegan!) American treat, which also happens to be David's favorite cookie
Oreos
It's a hurricane of thoughts! And Dana's favorite part of her job.
Brainstorming
These four letters work together to make your prints on-point
CMYK
Currently, Nick is working with an advisor to continue the production process of this potential new Nick's product
novelties
You might not be able to touch it, but a good Art Director can definitely feel it there! This is the main tool an art director uses
Intuition/Gut
The CRM that Nick's uses
Klaviyo
Tricky tricky...The part of the pencil a copywriter should write with
The eraser
Mama mia! There are over 50 different ways to make this tasty dish, which happens to be Taylor's favorite.
It's not a blue dragon, it's a _____ _____, the sugary drink Nick blamed for his development of pre-diabeties
Red Bull
It's a building! It's a moving picture in your tv! It's Paul's favorite place to find inspiration outside of design
Architecture and film
The partner we use for SMS
Attentive