Product
Market Analysis
Policy
Charging/Battery
Marketing/Resources
100

Which car color is available on the Premier trim ONLY?

Silver Ice Metallic

100

What are the 2 clear EV markets?

Lux EVs and Non-Lux EVs

100

 How many states currently offer some form of EV incentives? 

Double points for naming 5 of the states

14

CA, CT, DE, MA, ME, NY, OR, PA, TX, VT, NJ, CO, LA, WA

100

Where does a majority of EV charging occur?

The home (75-85% of charging)

100

What are the 2 key messages to keep in mind when talking to customers about the Bolt EV?

Its simple and its smart

200

What is the one free flow accessory you should always suggest to customers?

DC Fast Charging capability

200

 What are three of the key purchase reasons for EV buyers?

Vehicle range, fuel type, environmentally friendly, gas or kWh mileage, overall TCO

200

 Why doesn't Bolt EV have access to the Federal Tax Credit of $7,500?

Only available for the first 200,000 EVs that any OEM produced, GM passed 200k cumulative sales with the Volt and Bolt EV last year

200

How long is it supposed to take my Bolt EV from a completely depleted battery with a Level 2 charger?

About 10 hours (on the 32 amp AC setting) or about 25 miles per hour

200

What are 2 internal resources we can direct customers to for additional information?

Potential Answers: Living Electric site, Bolt EV MOV page, Bolt EV Academy videos, Bolt EV catalog, social channels 

300

What are the three most popular trim/package options for Bolt EV?

Premier Loaded (33%), LT Loaded (25%), LT w/ DC fast charging (17%)

300

 What are three adjectives/demographics/interests you could use to describe the majority of EV buyers?

Potential answers: educated, affluent, male, high HH income, middle-aged (35-55), white collar (architects, doctors, engineers), suburban and urban, sustainable, tech saavy

300

What are the 4 types of EV incentives in the states that currently offer them? 

Double points for most popular type

Rebates – point of sale, rebates – post sale, state income tax credits, state sales tax exemptions 

Rebates are most popular

300

For an average commute of 40-50 miles per day, how many kWh will people need to recharge their Bolt EV?

10-15 kWh

  • Bolt EV has a 66 kWh battery and, on average, can go 3-4 miles per kWh

300

What are the 4 package options available to customers for both trims?

Comfort and Convenience Package, Driver Confidence 1 Package, Driver Confidence 2 package, Infotainment package

400

How can I tell the difference between the LT and Premier trims? (What are the 4 exterior differences?)

Roof rails, turn signals, door handles, wheels

400

What are three of the top reasons for purchase for consumers that decide to buy a Tesla?

Potential answers: Fuel type, technical innovation, environmentally friendly, vehicle range, fun to drive, safety features, self-driving, kWh mileage, value for the money, prestige, vehicle reputation, quality of vehicle, power and acceleration

400

 What are two resources we can point customers to so they can check incentives in their area? (Utility company incentives, state/local governments, special electricity rates

Potential answers: Plugstar, ZappyRide, Go Electric Drive, Living Electric, Department of Energy site

400

Where can Bolt EV owners purchase a Level 2 charger?

Through Chevy accessories or through an online retailer like Amazon

400

What is the one resource we're NOT allowed to share with customers?

Brand HQ (they don't have access anyway, not approved for advertising purposes)

500

Name 3 new features or performance improvements on the 2020 Bolt EV

Potential Answers:

  • Improved range (238 to 259, change in battery chemistry increased capacity)

  • Improved performance in mild and cold temperatures

  • Charge up to 100 miles in the first 30 minutes at mild temperatures*

  • Up from 90 miles in prior years

  • 150 percent more miles in the first 30 minutes at cold temperatures*

  • HD Rear Vision Camera

  • HD Surround Vision Camera

  • Gen 2 Full Display Mirror

  • New pedestrian alert system

  • Removed PEPs buttons from rear doors

  • New grille

500

What are 3 of the top reasons why customers do NOT consider buying or leasing a Bolt EV?

Potential answers: interior comfort/roominess, advanced technology, price/value for the money, exterior styling, charging time, driving range

500

 Can you describe the types of incentives offered for 3 states as they relate to the Bolt EV?

 

500

What is the typical cost for Level 2 charging installation and what are the factors that can influence this cost?

$500-$1,000. 

  • Factors: labor, utility and electrical upgrades

500

What is one internal resource you should direct customers to with questions beyond simply Bolt EV product information? (Ex: types of charging, installation, benefits of an EV lifestyle, customer stories)

Living Electric site

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