Terms
Best
Practices
Publically Traded Companies
Hybrid Financial
Sectors / Industries
100

The rate at which a company spends its cash, usually on a particular time scale.

Burn Rate 

100

The optimal amount of words in the subject line of an email 

5-7 Words

100

Multinational athletic apparel retailer headquartered in Vancouver. It was founded in 1998. Has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products.

NASDAQ: LULU

(Lululemon)

100
On a monthly basis, we charge $____ for cash contracts and $____ for stock contracts

Cash: 15K

Stock: 22.5K

100

Lithium is considered a hot commodity of the future: It’s one of the key components for rechargeable batteries used in this industry.

EV

200

A ________ is an individual participant or member firm of an exchange that buys and sells securities for its own account. __________ provide the market with liquidity and depth while profiting from the difference in the bid-ask spread.

Market Maker 

200

Explain ticker tagging

When you use another company to benefit your own pitch. Usually within the same sector, market cap range or product offering.

200

Worldwide entertainment company. Offers direct-to-consumer streaming services, operates television broadcast networks and is responsible for the creation of a nostalgic character originally featured on a steamboat. 

NYSE: DIS

(Walt Disney Company)

200

Name our 3 divisions.

IR / Cap Markets / Reg A

200

This sector's market size is projected to reach $10.7 Billion by 2027.

Psychedelics

300

_______ is a securities offering in which an investment bank commits to buy the entire offering from the client company. A ________ eliminates the issuing company's financing risk, ensuring that it will raise the intended amount.

Bought Deal

300

What is an open-ended question and why are they crucial to a pitch?

Is a question that cannot be answered with a "yes" or "no" response. Makes the prospect think of a response and stimulates conversation.

300

Largest home improvement retailer in the United States, supplying tools, construction products, appliances, and services. The company is headquartered in incorporated Cobb County, Georgia.

NYSE: HD

(Home Depot)

300

Name of our arms-length fund?

OpenSky

300

There is an oligopoly in the wireless service industry within Canada - name the companies that comprise this oligopoly.

Rogers, Bell and Telus Corp  

400

A clause contained in the underwriting agreement of an initial public offering (IPO) that allows underwriters to buy up to an additional 15% of company shares at the offering price.

Greenshoe

400

Define: 

Active Audience 

Qualified Leads

Active Audience: Anyone we've had a touchpoint with which could include VM, email, call, message with MA

Qualified Leads: Leads we've had multiple touchpoints with and know the company well, actively looking at ways to put the company in a client's portfolio or their own.

400

In 1981, just 12 people attended this company's annual shareholder meeting. This year, an estimated 40,000 shareholders made the trip to Omaha.

NYSE: BRK.A

(Berkshire Hathaway)

400

How do brokered vs non-brokered raises affect our email strategy?

We are still bound by CASL when marketing a non-brokered raise. During a brokered raise, we are able to bi-pass CASL and blast the syndicate without prior contact. 

400

True or False:

Since 2012, 22 states have legalized marijuana for adults over the age of 21. And 38 states have legalized medical marijuana.

False. 

Since 2012, 18 states have legalized marijuana for adults over the age of 21. And 38 states have legalized medical marijuana

500

A procedure of raising capital whereby the two parties involved in the swap exchange restricted equity shares in return for freely exchangeable shares.

Gypsy Swap

500

4 elements of a pitch - including examples

1. Intro 

2. Hook

3. Pivot Question 

4. Why Now?

500

On Oct 30th, 2017 this company announced a $245 million strategic relationship with the leading alcohol beverage supplier in the United States, Constellation Brands.

TSE: WEED

Canopy Growth

500

What is the primary benefit to the client for signing a partnership package with Hybrid Financial?

Capital markets services pro bono for the duration of the contract plus a 50K bonus allocated into the next financing.  

500

The primary purpose of the _______ is to protect banks and financial institutions that choose to service cannabis-related businesses operating within their state’s legal and regulatory frameworks.

SAFE Banking Act

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