Materials & Forms
What is the name of the primitive form of paper made from the reed of a plant
A - Papyrus
B - Parchment
C - Illuminated manuscript
A - Papyrus
The ability to communicate via the written word was a way to acquire and consolidate what?
A - Relationships
B - Land
C - Power
C - Power
As a result of deregulation during the neoliberal era, we have seen the rise of what?
A - Silent reading
B - Mega publishers
C - The printing press
B - Mega publishers
Questioning the effects of reading and writing on human culture and consciousness is central to what theory?
A - Literacy theory
B - The circularity of thought
C - Print theory
A - Literacy theory
Public circulation at a distance is a key characteristic of which culture?
A - Literate cultures
B - Oral cultures
C - Written cultures
A - Literate cultures
This is the name of religious texts embellished with pictures and elaborate calligraphy
A - Pictograph
B -ideograph
C - Illuminated manuscript
C - Illuminated manuscript
What is the name of those who were tasked with producing written texts
A - Scribes
B - Copywriters
C - Producers
A - Scribes
The desire to have many people reading the same book is indicative of what model?
A - The print model
B - The blockbuster model
C - The long tail model
B - The blockbuster model
Providing a sense of community is a key strength of what type of book store?
A - Independent
B - Corporate
C - Public
A - Independent
This enabled printers to make multiple identical copies of a single letter without hand-carving each one
A - Wooden blocks
B - Typemold
C - Punch press
B - Typemold
This is made from the skin of goats and sheep
A - Parchment
B - Papyrus
C - Mummy paper
A - Parchment
Linearity of thought is a defining feature of which culture
A - Oral cultures
B - Literate cultures
C - Written cultures
B - Literate cultures
The companies that buy manuscripts from authors and turn them into books are called
A - Publishers
B - Printers
C - Scribers
A - Publishers
Programs where schools license books electronically for free or cheap use to students are called
A - Exclusive access
B - Private access
C - Inclusive access
C - Inclusive access
Space-biased media, ideas traversing space, are synonymous with which culture?
A - Oral cultures
B - Historical cultures
C - Literate cultures
C - Literate cultures
This is known to be the earliest form of writing
A - Ideograph
B - Pictograph
C - Logograph
B - Pictograph
Co-presence is a defining feature of which culture?
A - Oral culture
B - Literate cultures
C - Listening cultures
A - Oral culture
Companies producing a catalogue that is available to everyone with very little marginal costs is an example of what economic model?
A - Keynesian economics
B - The long tail
C - Endogenous growth theory
B - The long tail
In the classic period, how were texts read?
A - Silently
B - In private
C - Aloud
C - Aloud
Who is referenced to the pivotal transition allowing print to become a mass media?
A - Marshall McLuhan
B - Jürgen Habermas
C - Johannes Gutenberg
C - Johannes Gutenberg