Lead Categories
SmartDrip Plans
Conversion Strategies
e-Alerts
WILD CARD!
100
What is the buying or selling timeline of a lead in NURTURE?
3-6 Months
100
What campaign should you use for NEW leads?
The campaign that matches the lead source or generic if there's no match.
100
Why is it important that leads get a phone call in the first 5 minutes after registering?
It's statistically the best chance we have to catch them on the phone and convert them into a good lead.
100
What happens when you select more than one style of property in an e-Alert?
The results drop to 0 as e-Alerts do not search for more than one style at the same time. An additional e-Alert has to be created for searching multiple styles.
100
When can you transfer a lead out of the team account and over to your account?
After having a qualifying conversation with a decision maker.
200
How many maximum leads should be in your Active categories (New, Qualify, Hot, Nurture, Watch)?
100
200
How long does the CLOSED plan last?
10 whole years!
200
What two conversion tools should always be running for leads with no contact but have an email address?
Appropriate SmartDrip plan and an e-Alert
200
What are the 3 ways in which an e-Alert is created? GIFT CARD OPPORTUNITY!
1) By the lead 2) By the system 3) By the agent
200
What is a great tool to use to show a potential seller that we have leads interested in their home?
Best-Fit Leads
300
What is the main scenario in which a lead gets put in the TRASH category?
Both a bad phone number AND bad email, i.e. no way to communicate.
300
What are the 4 ways in which a drip plan is paused?
1) Bad email address 2) Opted out 3) They've responded to a drip which automatically pauses the campaign (except Nurture/Watch) 4) Agent manually pauses the plan
300
Rounded to the nearest month, how long has the average buyer been in BoomTown before going under contract in 2017?
6 months
300
What should you remember about e-Alerts after transferring a lead into PENDING?
Unsubscribe or delete their active e-Alerts. Avoid buyer's remorse!
300
What is the 3-step process for creating a trackable website link that's designed to generate leads? GIFT CARD OPPORTUNITY!
1) Copy/paste the web page you want the public to view 2) Choose the lead source 3) Name the campaign something unique to identify later on
400
How many calls should a lead have logged in QUALIFY before transferring to ARCHIVE? GIFT CARD OPPORTUNITY!
10
400
How many drip emails does a lead get in the first 2 weeks in the system (excluding the automatic email upon registration)?
7
400
What is the main benefit of tagging leads?
It narrows leads down into custom categories that are more manageable to prospect and market to.
400
What should judge the frequency of buyer e-Alerts for leads you've been in contact with?
Their buying timeline, i.e. their lead category
400
On average, how long are leads actively on our website every time they use it?
5 minutes
500
Are leads in ARCHIVE "good" leads? Explain your reasoning.
Arguably some of the best!
500
How long do the short term and long term seller plans last and what's the basic content of the emails? GIFT CARD OPPORTUNITY!
Short term = 1 month. Long term = 6 months. Breaking down each of the main points of our listing presentation
500
What is the main benefit for using the opportunity wall? GIFT CARD OPPORTUNITY!
BoomTown points out the best prospecting opportunities for agents based on the action of the leads. This allows the agent to reach out at an optimal time and with specific dialogue ready.
500
Scenario: You set up an e-Alert that's set to an "instant" frequency. How long until the email goes out after saving the e-Alert and what should you do if your buyer wants to see the results before then?
The email will send within an hour of saving the search. You can click the "view" link next to the number of results that populate and send your buyer that link via email to see the results right away.
500
It's the start of your BT day and you had 5 leads register overnight and you have new registrations coming in. Which leads do you tend to first and why?
The new leads so you can call within 5 minutes of them registering. Get to the overnight leads afterwards as that window is already shut!
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