Lead Categories
What is the buying or selling timeline of a lead in NURTURE?
<6 Months
What campaign should you use for NEW leads?
The campaign that matches the lead source or generic if there's no match. (Generic, Facebook, Craigslist, Zillow)
Why is it important that leads get a phone call in the first 5 minutes after registering?
It's statistically the best chance we have to catch them on the phone and convert them into a good lead.
What happens when you select more than one style(ie: Ranch, 2 story, split level) of property in an e-Alert?
The results drop to 0 as e-Alerts do not search for more than one style at the same time. An additional e-Alert has to be created for searching multiple styles.
When can you transfer a lead out of the team account and over to your account?
After having a qualifying conversation with a decision maker.
How many maximum leads should be in your Active categories (New, Qualify, Hot, Nurture, Watch)?
100
How long does the CLOSED plan last?
10 whole years!
What two conversion tools should always be running for leads with no contact but have an email address?
Appropriate SmartDrip plan and an e-Alert
What are the 3 ways in which an e-Alert is created?
1) By the lead 2) By the system 3) By the agent
What is a great tool to use to show a potential seller that we have leads interested in their home?
Best-Fit Leads
What is the main scenario in which a lead gets put in the TRASH category?
Both a bad phone number AND bad email, i.e. no way to communicate.
What are the 4 ways in which a drip plan is paused?
1) Bad email address 2) Opted out 3) They've responded to a drip which automatically pauses the campaign (except Nurture/Watch) 4) Agent manually pauses the plan
Rounded to the nearest month, how long has the average buyer been in BoomTown before going under contract in 2018?
3 months (2.7)
What should you remember about e-Alerts after transferring a lead into PENDING?
What should you remember to do when your client closes?
Unsubscribe or delete their active e-Alerts. Avoid buyer's remorse!
Start on market updates.
At what frequency should e-alerts be sent out to leads in hot, qualify, and nurture.
Hot- Instantly
Qualify - 2x/week
Nurture - Daily
How many calls should a lead have logged in QUALIFY before transferring to ARCHIVE?
10
How many drip emails does a lead get in the first 2 weeks in the system (excluding the automatic email upon registration)?
8
What is the main benefit of tagging leads?
It narrows leads down into custom categories that are more manageable to prospect and market to.
What should judge the frequency of buyer e-Alerts for leads you've been in contact with?
Their buying timeline, i.e. their lead category
On average, how long are leads actively on our website every time they use it? (W/in 16 seconds)
3 min 16 seconds.
Are leads in ARCHIVE "good" leads? Explain your reasoning.
Arguably some of the best!
How long do the short term and long term seller plans last and what's the basic content of the emails?
Short term = 3 weeks. Long term = 5 months. Breaking down each of the main points of our listing presentation.
What is the main benefit for using the opportunity wall?
BoomTown points out the best prospecting opportunities for agents based on the action of the leads. This allows the agent to reach out at an optimal time and with specific dialogue ready.
Scenario: You set up an e-Alert that's set to an "instant" frequency. How long until the email goes out after saving the e-Alert and what should you do if your buyer wants to see the results before then?
The email will send within an hour of saving the search. You can click the "view" link next to the number of results that populate and send your buyer that link via email to see the results right away.
"New e-alerts will be sent out within 60 minutes upon processing the latest MLS listing updates"
It's the start of your BT day and you had 5 leads register overnight and you have new registrations coming in. Which leads do you tend to first and why?
The new leads so you can call within 5 minutes of them registering. Get to the overnight leads afterwards as that window is already shut!