CLICKS, BRICKS & TRICKS
This retailer drove the highest volume in sales online YTD, just over $6.5M
Ulta
This retailer has seen the highest YOY growth in tools so far for this year; +159% to LY
Ulta
This style is up double digits across all retailers, thanks in part to a sampling snafu
Flyaway Wand
These two tools sit on the multi branded tool space in 200+ Sephora doors across both the US and CA, YTD they have driven almost $378k of in store sales
Everlast and Infrared Long Barrel
We just launched in this area of Ulta stores with the infrared bounce brush, where we have done almost $500k in sales
the PCA
This collection sees higher growth online across all retailers
HG!
After Ulta, this retailer has seen the biggest increase in HG sales this year, up about $254k to LY
Amazon
This sku represents 23% of HG sales, and 14% of total Ulta sales YTD
HG Shampoo 500ml
This exclusive sku has driven almost $594k in incremental sales for Sephora US
Infrared Long Barrel
Ulta just expanded into these two countries this year
Mexico and UAE
YTD this channel represents almost 60% of total sales for Ulta
Stores
This retailer delivered the highest unit sales volume for tools YTD
Sephora US (almost 31k)
This HG fan favorite ranks within the top 5 liquid skus at each retailer, and is +35% to LY despite the launch of Lock Drops
Intensive Spray
This category made up 56% of Sephora US' total sales
tools
This seasonal promotion drove $661k in sales in the Spring and another $543k in the Fall
21 Days of Beauty
This channel in Sephora CA is +1% to LY YTD, which equals almost $17k in sales
Stores
This retailer has done the highest volume in sales for Lock Drops 30ml
Ulta ($172k to date)
The Rapid Repair Bond Builder collection is seeing double digit growth at Ulta and Amazon, with sales being driven by this sku
Rapid Repair Bond Builder Hair Mask 250ml
This Sephora week long promotion drove almost $100k in sales in the US and beat Sephora's forecast
Big Summer Sale
We are ranked in this position among all hair brands in store at Ulta, this is inclusive of tool brands as well
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This retailer is +24% to LY online YTD, which equals about $1.3M in sales
Ulta
This retailer has seen the high growth in HG Shampoo + HG Conditioner sales YTD
Amazon
This style has driven $2.3M in incremental sales this year across Ulta, Amazon and Sephora
Infrared Brush OG
This is the #1 sku in Canada, up 59% to LY which is almost +$200k
HG Shampoo 500ml
This is the number of planogram versions we have within Ulta
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