Types of Innovation
Type of innovation that improves existing products for current customers.
Sustaining
This kind of company is most vulnerable for disruption.
Successful
Company that created portable radios that disruptive larger models.
Sony
Managers often over-rely on this for guidance.
Customers
An innovation that creates new markets by offering different value attitudes.
Disruptive
Established forms focus on this, and it blinds them to disruption.
Customers
Industry that is the main case study for repeated disruptions.
Disk Drives
These types of markets are the first target for disruptive innovations.
Disruptive innovations often sacrifice this at first.
Performance
This kind of decision-making leads to rejecting new technologies.
Rational
This company ignored the 3.5 inch drive and fell behind.
Key management focus that limits innovation.
Profitability
Term to describe the path of performance improvement over time.
Trajectory
A process that directs resources toward current customer needs.
Allocation
A start-up that exploited the 3.5 inch drive.
Conner Peripherals
Ultimate threat from disruptive technologies.
Upmarket attack
Sustaining and disruptive innovations compete for this within companies.
Resources
A phrase to describe managers doing the right things, but still failing
Paradox
This feature drove the shift to smaller drives in laptops.
Portability
Companies must develop this ability to survive disruption.
Adaptability.