Pronounce correctly
quantitative
/ˈkwɒn.tɪ.tə.tɪv/
primary research
secondary research
desk research
primary research - New data collected directly by you or your team for a specific purpose (e.g., surveys, interviews).
secondary research - Existing data gathered by others (e.g., reports, articles, statistics) that you use for your own analysis.
desk research - Research done using existing sources (like reports or websites) — same as secondary research; often done “at your desk.”
cooperation
to cooperate - cooperative
Rising sea levels pose a T_____ to coastal manufacturing facilities and supply chains.
Rising sea levels pose a THREAT to coastal manufacturing facilities and supply chains.
Good mentoring is a one-way street: the mentor gives, the mentee receives.
❌ is → ✅ isn't (mentoring should be reciprocal)
qualitative
/ˈkwɒl.ɪ.tə.tɪv/
•focus groups
•target audience
•sample size
focus groups - Small group discussions (usually 6–10 people) led by a moderator to gather feedback on products, ads, or ideas.
target audience - The specific group of people a product, message, or campaign is designed for.
sample size - The number of people or items included in a study or survey to represent a larger population.
inclusion
to include - inclusive
We ran stress tests to identify any potential F_____ points before the product launch.
We ran stress tests to identify any potential FAILURE points before the product launch.
He paid the utility bills by cashing a cheque at the branch.
❌ cashing a cheque → ✅ paying by cheque or withdrawing cash (mixed metaphors)
to gauge
to gauge /ɡeɪdʒ/
compassionate
viable
nurturing
compassionate - caring about others and having sympathy for their problems
viable - able to work as intended or able to succeed
nurturing - helping a plan, idea or person to develop
leadership
to lead- leading
When the project timeline was cut in half, the team decided to embrace the CH______ and delivered the product ahead of schedule.
When the project timeline was cut in half, the team decided to embrace the CHALLENGE and delivered the product ahead of schedule.
A viable business idea is one that sounds exciting but has no realistic path to profitability.
not viable / unviable
nurturing
/ˈnɜː.tʃərɪŋ/
call the shots
have best interest at heart
make hard calls
call the shots - to give orders and make decisions, because you are in a position of authority
have best interest at heart - to be primarily concerned with what would benefit one
make hard calls - make difficult decisions
benefit
to benefit - beneficial
The environmental program aims to offset carbon E_______ from industrial activities.
The environmental program aims to offset carbon EMISSIONS from industrial activities.
I need to withdraw €200 to my savings account at the ATM.
deposit into / transfer to
withdrawal
/wɪðˈdrɔː.əl/
allowance
prohibitive
branch
Allowance - money that you are given regularly, especially to pay for a particular thing
prohibitive - costly
branch - a local business, shop, etc. that is part of a larger business, etc.
isolation
to isolate - isolated
Fossil fuel consumption increases the greenhouse E______ , endangering our planet.
Fossil fuel consumption increases the greenhouse EFFECT, endangering our planet.
Growing demand for eco-products can pose a threat if companies fail to innovate.
create an opportunity / drive innovation