Digital business
Performance
Ethics
Conditionals
100

the act of designing or changing something so that it is suitable for a particular person

personalisation

100

how well a person executes their job duties and responsibilities

performance

100

a factory or workshop, especially in the clothing industry, where manual workers are employed at very low wages for long hours and under poor conditions

sweatshop

100

People ____ (have) better career choices if they go to university.

have (zero conditional)

200

It is the act of copying information from one computer to another.

data dump

200

public appreciation for a person's or group's achievements  

recognition

200

a way of buying and selling products that makes certain that the people who produce the goods receive a fair price

fair trade

200

Leo ____ (look) better if he didn't wear that stupid hat.

would look (2nd conditional)

300

uses a computer to examine large amounts of data, for example about customers, and collect information that is not easily seen  

data mining

300

a meeting in which an employee discusses his or her progress, aims, and needs at work with his or her manager or employer

appraisal

300

products and services from each point in a business's supply chain are obtained in an ethical way

ethically sourced

300

If Annie had won another race this season, she ______ (become) the champion.

would have become (3rd conditional)

400

In digital marketing it is the number of sales generated in relation to the number of visits to a website.

conversion

400

something, especially money, that encourages a person or organization to do something

incentive

400

have an opposite and undesirable effect to what was intended

backfire

400

____ you ____ (give) Matt this message if you see him tomorrow?

Will give (1st conditional)

500

In technology, it refers to an innovation that creates a new market and disrupts existing ones, displacing established companies and products 

digital disruptor

500

system where the employers pay their employees per item of work completed, rather than per hour

piece-rate scheme

500

problems connected with a new product, or problems at the beginning of a process or activity

teething problems

500

You would have had workplace equality in the last few years if you _______ (have) more female managers. 

had had (3rd conditional)

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