Branding Basics
What is branding?
The process of creating a unique name and image for a product
What is a meaning of 'blue' in branding?
The color often linked with trust and professionalism
These five rings represent the five continents united in friendly competition.
Olympic rings
What is a tagline?
The catchy phrase or slogan that summarizes a brand’s message.
The brand that uses a bitten apple logo
APPLE
Who is a brand owner?
The person or company that owns a brand
The color linked with energy and excitement.WHICH COLOR?
RED
These four interconnected rings represent the merger of four German car companies.
Audi
What is a brand mark?
Another term for a company’s name or symbol
The brand known for its “swoosh” logo
NIKE
What is brand image?
The total impression people have about a brand
What is a meaning of 'pink' in branding?
The Color of Love and Tenderness
What is Bern?
The hidden bear in the Toblerone logo represents this city in Switzerland.
What is a brand style guide?
The document that defines how a brand looks and sounds.
The company famous for “Just Do It”
NIKE
A symbol or design that identifies a brand
logo
It’s a color that exudes sophistication and creativity.linked to spirituality and mysticism.However, it can also be seen as mysterious or even melancholic.WHICH COLOR?
Purple
This car company’s logo shows a horse rearing on a shield, representing speed and its hometown Stuttgart.
Porsche
What is brand positioning?
How customers perceive a brand compared to competitors
The four colored squares in this logo represent a window into creativity and technology.
Microsoft
The emotional connection customers have with a brand is .....
Brand Loyalty
What is color psychology?
The study of how colors affect perception
The logo of this tech giant represents the sky, stars, and innovation, inspired by the myth of the North Star.
Samsung
What is brand communication?
The act of promoting brand values and awareness
This brand’s logo has an arrow from A to Z to show it sells everything.
Amazon