Terms in Brand Analytics
What do "Masked Reviews' refer to?
A review from a customer about a brand that is not directly tagged or mentioned.
Brand analytics can detect shifts in consumer preferences and behaviors through what?
Social media monitoring and sentiment analysis
What is the first step in proactive crisis management?
Monitoring signals of potential crises
What is one social media management platform that we use to manage social media accounts?
Hootsuite
True or False
You launched a new fitness tracker app, brand analytics does not help you understand the issues regarding the app.
False
Define "Switching Customers".
Customers start switching to rival brands due to their better prices, strong marketing actions or brand options.
Which of the following metrics can provide insights into brand perception for marketers?
A) Website traffic
B) Sales revenue
C) Brand mentions
D) Employee satisfaction
Brand mentions
How can organizations quickly identify emerging issues and public concerns?
Through real-time tracking of website visitors
How can a business improve their customer service and CRM using brand analytics?
1. Boost customer retention and acquision
2. Use band sentiment analysis to understand their audience
True or False
Utilising influencer partnerships can increase social media engagement.
True
What does "Declining Brand" refer to?
The value of the brand shows decline and it is a big challenge for the brand to retain its value.
True or False
You can use market share as a metric for competitive benchmarking to identify areas of strength and opportunities for brand improvement?
True
What role does decision analytics play in crisis management?
Devising and implementing response plans
An advertising company wishes to use Brand Analytics to improve their customer service and CRM, what is the first step they should take in order to boost their customer retention?
Define key metrcics
Your new product has launched, brand analytics can assist you with
Monitor performance
Creating brand narratives
Learn more about customer preferences
1. Monitor performance
Anticipating a crisis is a process of using data and analytics to _______
predict and prepare for potential disasters or emergencies before they happen.
You want to craft marketing messages and campaigns for your retail business that can resonate with your target audience's perceptions and preferences. Understanding_____can help you do that.
brand perception
How did General Electric (GE) respond to the potential product defect in its microwave ovens?
They initiated a recall and offered replacements or refunds.
If your business is faced with a sudden loss of sales / loyal customers, what is the first step you should take to resolve the issue?
Monitor online feedback from customers and learn about their experiences to identify the issue.
Which analytics tool mentioned was the best for tracking online conversation?
A) Brandwatch
B) Google Analytics
C) Optimizely
A) Brandwatch
What does ADMA stand for?
Association for Data-Driven Marketing & Advertising
dentifying emerging trends with brand analytics helps marketers to:
A) Replicate past marketing strategies
B) Align with evolving needs of the target audience
C) Solely focus on traditional marketing methods
D) Ignore market changes
E) Stay behind the market curve
B) Align with evolving needs of the target audience
_______ helps inform crisis communications and actions according to the text.
Crisis simulations
How do consistent experiences foster brand loyalty according to brand analytics?
A) By reinforcing customers' expectations and trust in the brand
B) By keeping brand strategy static
C) By tailoring marketing efforts to reinforce loyalty drivers
D) By solely focusing on acquiring short-term profits
A) By reinforcing customers' expectations and trust in the brand
………is a point in a process where the flow of work becomes delayed or breaks down completely.
Bottlenecks