Core Concepts
This process involves creating, maintaining, and enhancing a brand's identity and reputation.
What is brand management?
The term for distinguishing your brand from competitors in the minds of consumers.
What is Brand Positioning
This visual element is often a symbol or design that represents a brand.
What is a Logo
The measure of how well-known a brand is among consumers.
What is Brand Awarness
This streaming platform became a cultural phenomenon through original shows like Outer Banks.
What is Netflix
This element involves ensuring that the brand experience is consistent across all touchpoints.
What is consistency
This element involves understanding the age, income, and behaviors of your target audience.
What is target consumer?
This luxury brand is known for its iconic robin-egg blue color.
What is Tiffany & Co.
A consumer's perception of a brand's overall quality compared to competitors.
What is perceived quality?
This athletic brand’s slogan, "Just Do It," inspires action and perseverance.
What is Nike
The percentage of consumers more likely to purchase from trusted brands.
What is 75%
The unique benefits a brand highlights to stand apart from its competitors.
What is value differentiation?
The use of specific fonts that reflect a brand’s personality is called this.
What is typography?
A key factor in brand equity, it’s the reason people keep buying the same product.
What is brand loyalty?
Known for continuous innovation, this tech giant consistently releases cutting-edge products.
What is Apple
This term describes the benefits a brand communicates to differentiate itself from competitors.
What is value proposition?
Netflix uses this to distinguish itself with exclusive content and original series.
What is branding through personalization?
Starbucks uses this seasonal drink to create anticipation and excitement.
What is the Pumpkin Spice Latte?
The name for the emotional connection and trust that consumers develop for a brand.
What is consumer trust?
This coffee chain uses its mobile app and rewards program to foster customer engagement.
What is Starbucks
This refers to the visual, verbal, and emotional components that define how a brand is perceived.
What is Brand Identity
This app uses viral trends and challenges to build brand awareness among Gen Z.
What is TikTok?
This phrase describes Starbucks’ ability to create anticipation through seasonal drinks like the Pumpkin Spice Latte.
What is exclusive branding?
Viral trends, challenges, and cultural relevance are essential for maintaining this aspect of brand equity.
What is relevance
This social media platform positions itself as the go-to place for creativity and short-form content.
What is Tik Tok