Name the OEM
This OEM is a major sponsor of the Olympics
Who is Toyota?
Average number of OEM contacts per Brand Manager
What is 11?
On average there are ____ promotions running across all OEMs monthly.
What is 22?
The customer tire journey begins at ____?
What is time of purchase?
___% of consumers start their tire buying experience online.
What is 50%?
This OEM is a partner of the IMSA race series.
Who is Audi?
This OEM accrues $3.04 per tire, totaling approximately $4M to be spent on marketing, CPO, promotions, Points Plus.
What is BMW/MINI?
This OEM provides the most promotional POP kits to dealers.
Who is Mercedes (5)?
There are ____ (number) customer touch points in the tire journey.
What is 7?
These OEMs highlighted National Tire Safety week in 2019 on their social platforms.
Who are Toyota and Volkswagen?
The Ultimate Driving Machine
Who is BMW?
Toyota has the highest number of eCommerce units sold YTD at 8,725 units. The second highest number of units sold was 6,782 for this OEM.
What is Nissan?
This OEM has the highest dealer participation rate for consumer based promotions.
Who is Toyota (88.4%)?
This tactic's objective is to convert customers who were presented with tires on the service drive but declined to purchase during the appointment.
What is declined services?
What is 3?
Innovation that Excites
Who is Nissan?
In 2018, OEMs spent _____ dollars (to the nearest million) on Buy 3, Get 1 promotions.
What is $7.7M
We consider effective promotions to see a ___% YOY lift in promotional units.
What is 10%?
This OEM has had the tire journey implemented since January of 2019.
These marketing channels are necessary for driving conversion and awareness online.
Born to Perform
Who is Jaguar?
This OEM has the highest gross margin per tire at $52.11.
What is Land Rover?
Across all OEMs, we work with this many agencies to execute promotions and tire marketing.
What is 11?
This proprietary Dealer Tire platform is essential to the success and implementation of the customer tire journey.
What is Tire Trigger?
Fixed Operations accounts for 49% of dealer gross profit and only ____% of the dealers advertising spend.
What is 10%?