Candy, Cola & Car Wash
Which province suspended all lottery sales for the first 6 weeks of Covid onset?
Quebec
How many sites had more volume in April 2020 vs April 2019?
66 - excluding new sites not open in April 2019
How many sales dollars were generated from PPE merchandise this year. (masks, wipes, gloves, sanitizer)?
$2.3M
In just over it's first week, the Petro-Points 25th Birthday Contest received this many entries.
14K
Which category was used most often to deliver random acts of kindness in PCCR?
Confectionery (23%)
On average, what % does tax represent in the cost of cigarettes?
75%
Our EV chargers can provide up to 350 kW of charge speed, what's the highest we've seen so far?
252 kW
The employee contest to win a trip to the Olympic and Paralympic Games received this many entries (you could enter multiple times):
a) 556 b) 1487 c)2532 d) 2948
2532
In October, we launched this eGift card on our website for Petro-Points redemption.
Petro-Canada
What was the highest daily total of CPL dollars used during PCCR?
$11.9K on May 8th, 2020
What was the top selling beer brand in 2020?
Corona
How many mobile Cardlocks does Suncor own?
56
Name 3 of the industries included in our new truck wrap designs.
Mining, Farming, Construction, Fleet, Drilling, and Forestry
How many people joined Petro-Points though the website in 2020 YTD?
a) 22K b) 55K c) 120K d) 1 Million
55K
How many beneficiaries were there in Phase II of the Wholesale PPCR activation?
Up to 141 local community organizations
What is the top Uber Eats purchase?
Nestle Pure Life water 1.5L (310)
On the recent DEF contract renewal, how much was the estimated negotiated value back to Suncor?
a) $736M b) $974M c) $1.1M d)$1.4M
c) $1.1M - actually $1.125M
How many visits did we have to the Petro-Canada website in 2020 YTD?
a) 1.9M b) 4.2M c) 11.6M d) 33.5M
c) 11.6M
Of our email-able Petro-Points members, what is the most popular male first name?
a) James b) David c) George d) Paul
David (21K), Michael (20K), John (19K), Robert (17K) and James (12K)
How many overall impressions did PCCR generate?
a) 13.9M b) 23.2M c) 31.1M d) 32.4M
31.1M Impressions (149% above objectives)
For the Black Friday Car Wash promotion, how many tickets were sold over the 5 days? What was the total dollars generated in online sales?
165K tickets sold and total online sales of 1.34M sales
How many customers have used our app to activate a car wash in 2020 YTD?
a) 47.5K b) 70.1K c) 115K d) 240K
a) 47.5K
Our 3 brand foundational elements are Canadian, People First and Purposeful Innovator, but what 3 elements make up our Brand Voice “tone triangle”?
Confident, Humble and Genuine
How many Petro-Points does Keith have?
1 million!!!
Based on July 2020 PCCR research, what brand was the most frequently mentioned sponsor of advertising about pandemic response/community support?
Loblaws