Brand Origins
This luxury fashion house was started by a tailor in Florence, Italy, and is famous for its double G logo
Gucci
This denim brand is known for its iconic red tab and arcuate back pocket stitching and famously celebrated in a Beyoncé song.
Levi's
Nike’s 2018 campaign featured this athlete with the tagline “Believe in something. Even if it means sacrificing everything
Colin Kaepernick
This cosmetics brand built its personality around inclusivity and was founded by Rihanna
Fenty Beauty
This iconic energy drink was created in Austria in 1987 by a businessman inspired by functional drinks in Asia.=
Red Bull
This minimalist design, featuring a sleek glass front and a single home button, revolutionized mobile technology starting in 2007
Iphone (Apple)
This insurance company’s caveman ads became so popular, they briefly got their own sitcom
GEICO
This fitness apparel brand speaks to performance and community, and has built a culture of exclusivity through drops and ambassadors
Lululemon
Adidas’ founding brothers famously split up due to personal conflicts, with one brother later founding a rival brand. What is that brand?
Puma
This social media platform originally had a vintage Polaroid camera as its logo before a colorful redesign
This fitness company’s 2020 campaign “Together We Go Far” turned its instructors into celebrities as millions worked out at home during the pandemic
Peloton
This fitness brand has launched hotel and hospitality ventures, expanding its luxury wellness lifestyle beyond the gym.
Equinox
This supplement brand’s name derives from a patented form of nicotinamide riboside (NR), a precursor to NAD+, which plays a key role in cellular metabolism and longevity
Tru Niagen
This newspaper’s blackletter masthead logo has been used since 1851, giving it a timeless, authoritative look
In 2017, this electric car company released the “Range Anxiety” campaign to showcase long-distance driving capabilities
Tesla
Known for biometrics and a clinical tone, this longevity brand’s founder consumes dozens of supplements daily and is obsessed with biological age