Photography/
Videography (Quality Control)
Videography (Quality Control)
What is a common violation in real estate listing photos?
Using low-resolution or blurry images.
True or False: Agents can use their own colors on Sotheby’s International Realty signs.
False – Only brand-approved colors, navy blue and white, are allowed.
True or False: Agents can use "Sotheby’s" alone as their business name on social media.
False – "Sotheby’s International Realty" must always be used in full.
True or False: MLS descriptions must follow AP Style, with no Oxford commas or exclamation points.
True – All listing copy must follow AP Style rules.
What is required for an agent’s headshot to be used in marketing materials?
It must be high-quality, professionally taken, and facing fully forward.
Why are fisheye lenses not allowed in property photos?
They distort the room’s proportions and misrepresent space.
What phrase must appear on all Sotheby’s International Realty signs?
"Each Office Is Independently Owned and Operated."
What must agents include when sharing another agent’s listing on social media?
Written permission from the listing agent and proper credit in the post.
What word should be used instead of "master" when referring to a bedroom or bath in a listing description?
"Primary" – "Master" should be replaced with "primary" to follow inclusive language guidelines.
What are the two branded fonts used in Premier Sotheby’s International Realty marketing materials?
Benton Sans and Premier Display
Name three things in an image that will receive an SIR quality control violation notice.
People, cars, and trash cans.
True or False: A yard sign must include the Sotheby’s International Realty logo.
True or False: A yard sign must include the Sotheby’s International Realty logo.
True or False: Personal opinions about the real estate market should be kept factual and professional on social media.
True – Posts should be data-driven and aligned with brand messaging.
True or False: An agent can describe a home as being in an “exclusive neighborhood” to emphasize luxury.
False – The term “exclusive” violates Fair Housing guidelines.
True or False: Personal logos are allowed on materials that also feature the Premier Sotheby’s International Realty logo.
True – Personal logos are allowed, but they must be placed far enough apart from the SIR logo to avoid looking like a single combined logo
What must every property photo accurately reflect?
The true condition and appearance of the home.
True or False: Premier Sotheby’s International Realty agents must use an approved vendor for ordering yard signs.
True – All signs must be produced by an approved vendor to maintain brand consistency.
Which of the following is NOT allowed in a Sotheby’s International Realty® social media handle? A) @LuxuryHomesbySIR, B) @AgentName_SIR, C) @SothebysNaples
C – "Sotheby’s" cannot be used alone in a social media handle.
Which of the following statements is NOT allowed in an MLS description? A) “The home is located in a top-rated school district.” B) “According to the seller, this property was fully renovated in 2023.” C) “Perfect home for young families looking to settle down.”
C – “Perfect home for young families” is not allowed as it could imply discrimination.
What is the rule for team names in Premier Sotheby’s International Realty marketing materials?
Team names must be approved and cannot imply an independent brokerage.
Why is using cellphone photos discouraged for luxury listings?
They lack the quality and professionalism required for Sotheby’s International Realty branding.
True or False: Agents can add personal design elements to yard signs, such as headshots, slogans, or QR codes.
False – Personal branding, including headshots, slogans, or QR codes, is not allowed on yard signs.
What type of content should agents avoid posting on their professional social media accounts?
Misleading images, exaggerated claims, controversial topics, or non-brand-compliant posts.
True or False: A property’s flood history must be disclosed if required by state law.
True – Florida and North Carolina require flood risk disclosures in listings.
What is the only graphic that is acceptable to overlay on listing images?
A thin white line border around the property.