"OVER"DRIVE
Being driven doesn't just mean being loud. The statement that best applies the Proformex brand voice and tone is:
1) Proformex works hard to remove potential risks from your business.
2) Proformex is so far ahead of every other solution in the industry that comparing them isn’t competition—it’s charity.
What is Option #1?
If you're speaking to an Advisor about how Proformex creates opportunities to engage their clients proactively, which of the following is not relevant to your conversation?
1) Spot Term Conversion Opportunities
2) Identify Potential Lapse Pending Risks
3) Turbo-Surface a Premium-Efficiency Enhancement Event
4) Prepare for Your Upcoming Client Meeting
What is Option #3?
THIS IS THE NUMBER ONE TIP FOR WRITING IN A TRUSTWORTHY TONE
WHAT IS SUPPORTING CLAIMS WITH SPECIFIC FACTS, EXAMPLES, AND DATA
FILL IN THE BLANK:
In just the last 12 months, Proformex Book of Business Insight Reports have helped leading __________ create:
- Over $20 million in added life insurance sales revenues
- 30% to 40% sales lift versus expectations for participating advisors
- 90% of sales to *new* insurance clients
WHAT ARE FINANCIAL INSTITUTIONS?
DRAFT A THESIS STATEMENT FOR AN ARTICLE TO BE PUBLISHED BY PROFORMEX WITH THE FOLLOWING CRITERIA:
MARKET SEGMENT: BGA
BRAND TRAITS: INNOVATIVE, EMPOWERING, RELATABLE
DOES YOUR THESIS CONTAIN:
1) DATA-SUBSTANTIATED CLAIMS
2) INDUSTRY RELEVANT LINGO
3) POSITIONING AS AN EXPERT