Branding 1.0
A brand is a . . ..
What is a promise?
Brands are places, experiences, businesses and . . . .
What are people?
Changing market conditions might be considered these 2 SWOT elements.
What is a threat and what is an opportunity?
Low market share and lack of innovation might be considered a . . .
What is a weakness?
Proactively positioning your qualities and your talents as valuable to the appropriate target audience is called . . . .
What is personal branding?
The person most associated with Modern Day Brand Management is . . .
Who is Neil McElroy?
Products are consumed and brands are . . .
What is purchased?
The reason WHY a brand exists is . . .
What is the brand ideal?
An internal stakeholder might be . . .
What is a distributor or what is an employee or what is the board of directors?
An external assessment is determined by . . . .
What is the competition?
How stakeholders perceive the brand is called the . . . .
What is the internal assessment?
In completing a market analysis for your brand, the approach based on detailed analysis of both internal and external factors.
What is a SWOT analysis?
A powerful brand logo might be considered a . . . .
What is a strength or an ownable asset?
When a brand has healthy brand equity, it is perceived that it has . . . .
What is value or strong value?
Setting future goals in a statement in personal and business branding is called the . . .
What is setting the vision or vision?
External factors the brand can capitalize on to grow the business is called a (an) . . .
What is an opportunity?
To determine a brand's health, you need to understand both of these 2 elements.
What is Financial and Brand Equity?
Branding and marketing are synonymous. This one of the two comes first.
What is Branding?
Due to recent societal changes and happenings, Brand Management is often referred to as . . . .
What is Brand Activism?
Trust in a brand is key and the result of trust is . . .
What is loyalty, what is increased market share and what is increased sales?
An example of a brand extension where a celebrity places their name on a product.
Who is Snoop Dog, who is Tommy Chong?
The key to successful branding is the D word.
What is Differentiation?
The Brand Equity Pyramid consists of 4 levels or steps. They are:
What is brand ideal, what is brand promise, what is unique benefits and what is ownable assets?
This short verbal messaging is designed to get the conversation going when you meet someone you deem important to your career or to your business.
What is an elevator pitch?
This statement indicates what the company/brand is doing now.
What is a mission statement?